Sports technology company Sportradar has been selected as the official technology and services provider to Caribbean CAGE as the Caribbean and Latin American gaming company seeks to establish a sports wagering offering for bettors in multiple jurisdictions including Antigua-Barbuda, Barbados, Guyana, Saint Lucia, and St. Kitts-Nevis. The multi-year agreement follows a competitive tender process.
Sportradar stated that it is fully implementing ORAKO, its high-performance player account management (PAM) and sports betting solution, to launch a customizable omnichannel sportsbook offering that allows the CAGE Companies to engage bettors in multiple jurisdictions through one integration while delivering a consistent betting experience across retail, desktop, and mobile web channels.
The ORAKO solution provides a single point of access to Sportradar’s portfolio of betting products and services, allowing operators to choose how they configure their sportsbooks. The CAGE Companies has opted to set up its sports betting offering with Managed Trading Services (MTS), which will provide bettors in the region with access to a comprehensive range of pre-match and live betting content.
Further, the live betting aspect of the agreement connects the CAGE Companies’ customers with content featuring Sportradar’s premium sports partners, which include major U.S. leagues including the NBA, NHL and MLB, as well as globally recognized sports properties such as UEFA Champions League.
Sportradar also has a major cricket portfolio and expects its cricket offerings to provide great opportunities for the CAGE Companies customers around the Caribbean Community.
Jacob Lopez, Senior Vice President of Managed Sportsbook Services at Sportradar, said: “Sportradar has a strong track record of collaborating with operators to establish new betting offerings that are dynamic and engage customers deeply.
“Combined with the advanced technological capabilities of the ORAKO solution, Sportradar is best positioned to partner with Caribbean CAGE and deliver a customizable sportsbook offering that enhances the sports betting experience for a diverse customer base across the region.”
Caribbean CAGE, whose majority owner is Robert L. Johnson, founder of BET and former owner of the NBA’s Charlotte Bobcats, is the latest gaming company to use ORAKO to launch its sports betting offering. The deal follows hot on the heels of an agreement with Taiwan Sports Lottery that was announced last month.
Robert L. Johnson, Founder of The RLJ Companies and the CAGE Companies Majority Owner, stated: “We are extremely excited to have entered into a strategic partnership with Sportradar. Together, we plan to operate Sports Betting at retail locations and online in markets throughout the Caribbean and Latin America.
“CAGE has existing licenses for Sports Betting in several countries in the region and we are working toward launching our new partnership during the first quarter of 2024.”
CAGE Companies Chairman and CEO, Robert B. Washington Jr. commented: “CAGE Sports will deliver a world-class product to the benefit of small businesses throughout the region. Our customers will also benefit by having access to both retail and digital solutions to wager on their sport of choice.
“We see sports betting as a big part of the growth of our company. Having Sportradar as our partner creates tremendous value and will assist us in delivering a world class sports betting experience.”
