International Game Technology (IGT) has announced the expansion of its sports betting presence in Puerto Rico via a multi-year IGT PlaySports technology and services agreement with Ponce Plaza Hotel & Casino.
Located in Ponce, Puerto Rico, the casino will leverage IGT PlaySports’ technology and trading advisory services team to power Puerto Rico’s first casino brand-led retail and mobile sportsbook, PlayBets by Ponce Plaza.
“IGT has been a valued Ponce Plaza Hotel & Casino gaming equipment supplier for many years, and we are thrilled to expand our strategic alliance and entertainment portfolio with PlayBets by Ponce Plaza, our soon-to-launch IGT PlaySports-powered sportsbook,” said Ramon Muñoz, Ponce Plaza Hotel & Casino General Manager.
“Ponce Plaza Hotel & Casino has been serving the local community since 2008 and we could not be prouder to be the first casino operator in Puerto Rico to run and operate its own sportsbook and to give sports fans an amazing betting experience backed by a local operator who they know and trust.”
“IGT PlaySports looks forward to helping Ponce Plaza Hotel & Casino deliver the excitement of multi-channel sports betting to fans in the region through our proven technology and comprehensive services,” said Joe Asher, IGT President of Sports Betting.
“By adding sports betting to their gaming enterprise, Ponce Plaza Hotel & Casino will be equipped with a valuable new player acquisition tool that will drive new customers to the property and enhance the overall experience at the hotel.”
As part of PlayDigital, IGT PlaySports was named “Sportsbook Supplier of the Year” in the 2023 SBC North America Awards. IGT PlaySports powers sportsbooks at more than 90 gaming venues across North America.
PlayDigital recently announced new expansion efforts in the North American and European markets in October. The company took its IGT land-based slot titles online with customers throughout Switzerland, including games such as Cleopatra and Regal Riches. The company’s new Prize Engine, part of the Engagement Platform suite of promotional features, has also recently gone live in North America.
Original article: https://www.yogonet.com/international/noticias/2023/11/10/69611-igt-expands-sports-betting-reach-in-puerto-rico-with-ponce-plaza-partnership
