LeoVegas Group, the highly regarded operator behind brands such as LeoVegas, Royal Panda, GoGoCasino and more, has been crowned Operator of the Year at the EGR Operator Awards 2023, bolstering their self-appointed position as ‘the King of Casino’.
EGR Operator Awards
The 2023 EGR Operator Awards were held on 26 October at Grosvenor House in London, and were attended by many of the gambling industry’s biggest names.
At the awards, EGR rewarded leaders in categories such as ‘Best Sports Betting Operator’, ‘Best Mobile Casino Product’, and ‘Best Mobile Sports Product’. But the most coveted prize of the night was the ‘Operator of the Year’ award, which was won by the industry giant LeoVegas Group, which also took home the ‘Casino Operator’ award.
In the ‘Casino Operator’ category, LeoVegas claimed gold, whilst silver went to PlayOJO, and bronze went to Entain. In ‘Operator of the Year’, Kaizen Gaming claimed silver and Tombola received the bronze prize.
Regarding their decision making process, EGR’s website states, “our rigorous judging process, based on the views of a panel of leading eGaming experts, ensures that the Awards truly recognise those firms driving innovative solutions and delivering market leading products and services.”
The Awards have proven themselves to be popular amongst casinos, who operate in a highly competitive arena, and who each must ensure that they are continuously innovative in order to remain relevant.
Awards such as these serve to ensure that very highest standards are consistently being met and that the industry is always evolving, whilst helping players to determine which casinos are worth their time.
About LeoVegas Group
Extremely prominent and highly regarded within the industry, LeoVegas Group, which is owned by MGM Resorts International, has a number of sister casinos including Royal Panda, GoGoCasino, Expekt, Slot Mob, Pink Casino and Pixel.bet.
Royal Panda prides itself on offering a wide range of games and catering to a broad range of tastes. GoGoCasino’s approach is to put simplicity first, offering an uncomplicated experience all round. And Pixel.bet is specifically focused on Esports, which is a niche but rapidly growing area of interest.
However, the group’s central flagship brand remains its LeoVegas casino, which was founded in 2012 and has grown into one of the UK’s favourite casino brands. In its own words, LeoVegas is “committed to cutting-edge technology and continuous improvements [and providing] portable entertainment that performs well on any device.”
LeoVegas is particularly well known for its mobile gaming experience, and it holds a reputation for providing an unparalleled portable experience with a dedicated app, in addition to an excellent version of its site optimised for mobile browsers.
On top of a world-class mobile gaming experience, LeoVegas is renowned for its innovative bonuses and commitment to rewarding players with free spins.
Implications for free spin casinos
Well known for offering free spins, LeoVegas has set a precedent for other casinos and their operators, revealing just how much these incentives appeal to players. One reason for its success is that LeoVegas remains one of the most popular casino sites with free spins.
This result illustrates the efficacy of a player-centric approach, granting top customer support, providing an excellent selection of games, taking feedback on board, and rewarding players with innovative bonuses which regularly feature free spins.
LeoVegas Group’s victory at the 2023 EGR Operator Awards says something about which bonuses sites should be focusing on. Other casinos which also offer free spins as part of their welcome bonuses or regular promotions should be encouraged by the outcome of this year’s awards.
Free spins are a fun, exciting and potentially rewarding incentive for players to join a particular casino, or to keep returning to one. They come in various forms with a range of per-spin values, typically between £0.01 and £0.20 per spin. There may or may not be wagering requirements and win limits imposed on these bonuses, but a more player-friendly approach to these restrictions is likely to serve casinos well. The range of eligible games is another factor which determines how appealing free spins are, so operators and casinos alike should consider this.
What other operators can learn
Regulations are always changing in our dynamic gambling industry, as are player preferences, which continue to adapt to economical and societal shifts. For this reason, casinos and operators must continue to work hard if they are to achieve the market-leading status of LeoVegas Group.
The results of the 2023 EGR Operator Awards demonstrate that competitors can thrive by taking a customer-focused approach and offering top bonuses with free spins.
It remains to be seen whether LeoVegas Group will manage to retain its title at next year’s awards, but there’s no doubt that the King of Casino deserves its current crown.
