Affiliate marketing management solution Affilka, developed by SOFTSWISS, has achieved a 91% customer satisfaction rate, as revealed in a recent survey conducted by Kantar, a marketing data and analytics firm. The comprehensive survey, carried out in October 2023, sought feedback from Affilka’s clients, delving into various aspects of their experiences with the platform.
The survey shed light on the pivotal factors influencing clients’ choices when opting for an affiliate marketing management platform. Clients emphasized the significance of uninterrupted operation, product safety, flexible commission structures, partner database convenience, and the speed of data upload. These factors were identified as critical considerations when selecting a platform to manage their affiliate marketing activities.
One of the standout findings was that nearly half of the respondents, constituting 49%, expressed a strong inclination to recommend Affilka to their peers and industry counterparts. The platform’s versatility and comprehensive ability to cater to diverse business needs were highlighted as key drivers behind this inclination.
Speaking about overall satisfaction, 42% of the respondents who gave the highest rating expressed complete satisfaction with the platform’s performance. Almost half of the respondents were content but reported some minor issues. The average overall satisfaction score reached an impressive 8.1 out of 10.
The survey brought to light the platform’s operational excellence, characterized by swift business communication, effective resolution of operational issues, and a robust functionality finely tuned to essential business requirements.
Additionally, clients emphasized emotional aspects, such as the establishment of long-term partnerships, top-level service, professionalism of Affilka’s employees, and the provision of secure platform solutions. These emotional dimensions emerged as crucial factors setting Affilka apart in a competitive landscape.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, comments: “We are truly delighted to receive such a positive evaluation of our efforts. However, it’s crucial to highlight that these surveys primarily aim to identify areas for ongoing improvement.
“Insights from Kantar’s surveys will guide our future endeavors, enhancing the quality of our products and services. This invaluable feedback serves as a cornerstone in our unwavering dedication to constant improvement.”
The survey also delved into the satisfaction levels related to account managers, revealing an exceptional score of 9.1 out of 10, while 58% of respondents rated their account managers with a perfect 10. 97% of clients expressed satisfaction with the quality of work exhibited by Affilka’s account managers. The high level of competence displayed by account managers, coupled with their prompt response and accessibility, contributed significantly to the overall satisfaction levels among clients.
Approximately 44% of respondents engage with their account managers 2–3 times a week. In summary, the noteworthy feedback from the survey participants emphasizes that the service completely meets their needs, noted Borovaya: “Account managers exert consistent effort on a daily basis. They are constantly making SOFTSWISS look like the best company in the industry.”
Original article: https://www.yogonet.com/international/noticias/2023/12/22/70209-affilka-by-softswiss-hits-91-satisfaction-in-recent-kantar-client-survey
