Online gaming operator VBET has inked a strategic partnership with the Argentine Football Association (AFA) to become the European regional betting partner for the national team. Part of the SoftConstruct group, VBET said the three-year deal encompasses marketing and branding initiatives.
“This partnership represents a pivotal moment for VBET, aligning our brand with the illustrious legacy of the Argentina national team. We are proud to collaborate with such global stars as Messi, Di Maria, Dybala, Fernandez, and others. We are thrilled to embark on this journey and bring fans closer to the heart of the game,” Aragats Asatryan, CEO of VBET, said.
“We thank VBET, a leading company in the European industry, for the decision of joining the Argentine football family as regional sponsors of the Argentine National Team,” said Claudio Tapia, President of the AFA.
“AFA continues to take firm steps in each of the continents where AFA has a presence, consolidating strategic markets and generating alliances with the leading companies in each field. This agreement allows our Association to be present in every corner of the European continent and continue to strengthen our leadership in the world of football. We welcome VBET, regional sponsor of our Association for the entire European continent.”
VBET is already a sponsor of several clubs and football organizations, including AS Monaco, OGC Nice, Ukrainian Premier League, and the Ukrainian National Football Team.
The company recently expanded its football sponsorship landscape by appointing Serhiy Rebrov, the head coach of the Ukraine national football team, as an ambassador. Earlier in the year, VBET partnered with charity match Game4Ukraine, which took place on August 5th at Stamford Bridge Stadium in London. The main focus of the event and show was to drive donations for the restoration of Mykhailo-Kotsiubynsky Lyceum in the Chernihiv region, which was damaged last year.
Original article: https://www.yogonet.com/international/noticias/2023/12/22/70204-vbet-secures-3year-partnership-as-european-regional-betting-partner-for-argentine-national-team
