Betinia, a B2C site operated by Soft2Bet, is gaining prominence in the iGaming markets of Sweden and Denmark, resulting in a series of nominations and awards for the brand.
According to Soft2Bet, the good performance in these markets is “a demonstration of how suppliers and operators can provide players with a truly differentiated, gamified offering that also generates strong commercial growth.”
In a press release, the supplier stated that this growth was driven by the gamification features of Soft2Bet’s Motivational Engineering Gaming Application (MEGA). These features contributed to the following results:
- A 65% increase in average Gross Gaming Revenue (GGR) compared to non-gamified brands, with 60% of players participating;
- More than 50% of Betinia’s player base engaged with gamification, with 50% of them depositing larger amounts and frequency of deposits at +30%;
- The average revenue per user (ARPU) grew by more than 70%.
The performance of Soft2Bet and Betinia has led to selections and awards at industry events in recent months. Soft2Bet was recognized as “Company of the Year” and “Turnkey Provider of the Year” at the iGaming Sword Awards.
Yoel Zuckerberg
Commenting on the iGaming Sword Awards, Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “Being honored with The iGaming Sword Awards is a testament to the quality of our platform and solutions business. It reflects our commitment to providing top-notch products that are dependable, secure, and perform exceptionally in all situations for our partners. As we persistently pursue excellence, we look forward to our ongoing efforts being acknowledged by our peers throughout 2024”.
Additionally, the company was selected for the Vixio Global Regulatory Awards, in five categories of the EGR Nordics Awards, for the International Gaming Awards, and the Casino Guru Awards.
Elisabeth Isaksson, Head of Compliance at Soft2Bet, commented: “To be shortlisted in five categories of the EGR Nordics Awards and for the Vixio Global Regulatory Awards is further proof of Soft2Bet’s achievements in highly competitive and regulated markets.”
“Sweden and Denmark are key European markets and it’s incredibly rewarding to see our commercial and compliance work recognized in this way. As we look forward to 2024, Soft2Bet will continue to develop its business with sustainability and compliance as pillars of its growth.”
Oksana Tyshankova, Chief Marketing Officer at Soft2Bet, added: “The industry awards and shortlist nominations are recognition of the incredible work our teams have done this year.”
“Managing strong commercial growth with new staff onboarding, product updates and delivery and market launches for our partners is one of the hardest balancing acts to achieve in business. It’s a proud moment for Soft2Bet and it makes us even more enthusiastic for the coming months as we look forward to 2024.”
In February, the company will showcase its products at ICE London 2024, including its brand-new stand and the Motivational Engineering Gaming Application (MEGA), which the company calls game-changing gamification technology. Soft2Bet will be present at the event at stand S6-210, from February 6th to 8th, at Excel London.
Original article: https://www.yogonet.com/international/noticias/2024/01/15/70394-soft2bet-earns-awards-recognitions-amid-strong-betinia-performance-in-key-nordic-markets
