Just a few weeks away, ICE London is kicking off the start of the global trade events calendar. Companies around the globe are preparing to attend the event in London for the last time, before its relocation to Barcelona.
Ahead of the event, Yogonet spoke with Hamest Safaryan, Digitain‘s Regional Sales Team Manager, who shared the company’s plans and expectations for the trade show, as well as for the year ahead.
What will be the main novelties that your company will present and focus on at ICE London this year? Will you be showcasing any new products or services this time around?
We shall welcome our current and potential partners and visitors to our stand S4-150.
Digitain shall be showcasing our all-new native applications for Centrivo. The immersive, all-in-one experience for iOS and Android platforms comes with innovative features, including push notifications and cross-product navigation. This is all part of our continued dedication to delivering a superior gaming experience for our partner operators.
The Centrivo’s native applications have an extensive suite of casino games and features offering diverse options to cater to every player’s requirement. The application integrates a comprehensive sportsbook and virtual sports, providing users with a one-stop destination for all their sports betting and virtual gaming needs.
Digitain sportsbook platform has also introduced new features, of which our partners and their players have been delighted, including Sportchat, Sport Jackpots, Sport and Bet Race Tournaments, AI Sport recommendations, Dark and Light modes. The features are focused and engineered to enhance player engagement and satisfaction, leading to revenue growth.
Hamest Safaryan
Given ICE London’s status as one of the major global events in the industry, what are your expectations for the expo, and what are the company’s key goals for the event?
This shall be the last show at London ExCeL, as everyone knows ICE always defines a salesperson’s whole year, as it is the start of the trade events calendar. We are meticulously planning for this prestigious show with all our team. Therefore, we look forward to celebrating the years gone by, and this last show shall be one of the best as we approach a new chapter when the show goes to my 2nd home Barcelona in 2025.
Our key goals remain to deliver solutions for our partners, that deliver robust, scalable iGaming solutions into the marketplace, and listen, learn, and help our esteemed partners grow their business today, tomorrow, and in the future.
How would you describe the industry’s and your client’s current demands at the time? What markets will you focus on at the expo?
The demands have been similar over the past few years. Can your technology adapt to local market conditions, player needs, and regulations, and can you help us grow our business?
Operators are looking for a more holistic approach to their business needs, in that it isn’t just the technology platform; it is the expertise in operations, marketing, compliance, and payments, which is accompanied by ongoing support for the growth of our partners’ operations.
Digitain has been in the marketplace for some time and has operational and technology expertise within our teams. It is essential to understand the supply chain and the nuances of the B2C market when supporting partners with B2B technology. I came from a B2C background so this further helps to have that all round perspective.
From a market’s perspective, continental Europe is a crucial focus for Digitain, and likewise, Latin America and the recent regulation in Brazil shall further accelerate the demand in South America. Our regional team, under my focus, shall be focusing on CIS and Baltics which are strong growth markets for Digitain.
Digitain's stand at PGS last year
The event comes as we enter a new year for gambling. What is your assessment of how the sector developed in 2023, and what should we expect from it in 2024? What role will the company play in the upcoming 12-month period?
The sector grew overall across continental Europe, Latin America, and North America. Latin America, of course, with Brazil, is a significant spotlight for B2C and B2B iGaming companies. More of the same for 2024, so more markets are regulated in South America.
From Digitain’s perspective, we have opened offices in London and Bucharest and have expanded our team in LatAm markets. The business is well-placed to accelerate its presence in key regulated markets.
What other industry events does the company plan to attend this year?
Similar to 2023, we have a full schedule of attendance at industry shows, and we shall be attending iGB Live in Amsterdam in July and the SBC Summit in Lisboa in September. We shall also be attending various local and regional expos in Europe, Latin America, and Asia.
To kick off the start of the year, Digitain launched new native apps for iOS and Android devices under its Centrivo brand. Could you share what the initial feedback has been like?
We were delighted to announce our Centrivo all-in-one applications for both iOS and Android platforms to the market in December last year. Our inquiries from existing partners and new ones interested in our product presentations and demonstrations at the forthcoming ICE London show have been outstanding.
