FanDuel and Operation HOPE, a non-profit dedicated to financial literacy, have announced a partnership focused on promoting financial empowerment and offering free financial counseling to Massachusetts residents.
“The partnership marks an important evolution of FanDuel’s commitment to responsible gaming practices by improving access to personal financial literacy education,” the sports betting said in a statement.
Through the partnership, Operation HOPE will implement its HOPE Inside program, giving Massachusetts residents access to Financial Wellbeing Coaches who will offer virtual and in-person financial health sessions across the state at no cost. These coaches will provide individuals with financial knowledge and tools, including helping with strategies to build savings, improve FICO (credit) scores, and decrease debt.
Operation HOPE coaches will additionally counsel participants on how best to manage entertainment spending.
Christian Genetski, President at FanDuel, said: “Operation HOPE’s work has demonstrated that when individuals have a strong foundation of financial literacy, they are better equipped to manage their spending responsibly. FanDuel is committed to giving back to the communities in which we operate, and we believe that supporting proven financial literacy programs is a natural extension of our work to promote and empower responsible gaming.”
“Partnering with Operation HOPE, a leader in the space, to help fund critical financial literacy education and providing access to financial counseling in communities across Massachusetts is the latest evolution in FanDuel’s efforts.”
“HOPE Inside is designed to equip clients with the tools and resources required to make informed decisions about their finances,” said Brian Betts, President and CFO, Operation HOPE. “Through this partnership with FanDuel, we can help empower those who want to learn how to take control of their finances, which can ultimately lead to less stress and a higher quality of life.”
In addition to the virtual and in-person financial coaches, FanDuel and Operation HOPE will release content as part of a new campaign highlighting financial literacy and the availability of the HOPE Inside program in Massachusetts.
A national spot, viewable through FanDuel’s website, will be shared across FanDuel and Operation HOPE social media channels to further promote financial literacy education. Additional assets from the campaign will promote the program in Massachusetts across digital OOH, radio, and paid social and drive awareness of the partnership and the availability of free financial counseling.
