Betsson Group has launched its flagship brand in Italy. The introduction of Betsson.it comes after the group’s operation of the StarCasinò brand in the country for over a decade, which will continue alongside the new flagship brand.
Betsson.it promises Italian customers a diverse array of offerings, including comprehensive sports betting options covering multiple sporting events. Additionally, the company underscored its flagship platform boasts an extensive selection of slots, table games, and live casino experiences.
The launch comes as the Betsson brand experiences geographic expansion, particularly in Latin America, highlighted by notable sponsorships such as being the main sponsor of three of the region’s most popular football clubs: Boca Juniors and Racing Club in Argentina, and Atlético Nacional in Colombia.
The launch of Betsson in Italy showcases the group’s desire to elevate the Betsson brand and expand its geographic footprint, yielding benefits of scale across diverse marketing initiatives and global sponsorships, the international gaming operator said in a statement.
Ronni Hartvig, Chief Commercial Officer of Betsson Group, said: “Italy has grown significantly in importance for Betsson, and we believe this is an opportune moment to introduce our flagship brand, Betsson, to the market.
“By consolidating our operations under the unified Betsson brand, we aim to harness the power of scalability. And together with our extensive experience in the region, we aim to position the brand as a leading sports betting operator in the market.”
As the company launches its flagship brand in Italy, StarCasinò will continue to operate alongside Betsson. StarCasino.Sport is recognized in the country for its support of various football clubs, including SSC Napoli, Torino FC, U.S. Sassuolo, FC Palermo, AS Roma, ACR Messina, S.S. Juve Stabia, and Italy’s Serie B.
Original article: https://www.yogonet.com/international/noticias/2024/03/08/71177-betsson-goes-live-with-its-namesake-gaming-brand-in-italy
