Caesars Entertainment and the National Hockey League (NHL) have announced a renewal of their United States partnership. The new, multiyear partnership extension retains Caesars’ status as a Sports Betting and Gaming Partner of the NHL.
However, for the first time, the deal provides Caesars Digital with access to League-owned intellectual property to build and promote NHL-branded iCasino games for its online casino platforms in North America, including the recently launched Caesars Palace Online Casino.
This renewed agreement also provides access to VIP experiences for members of the Caesars Rewards customer loyalty program and opportunities for visibility for Caesars Sportsbook and Caesars Rewards on national NHL broadcasts of Stanley Cup Playoff games in select Caesars markets.
Additionally, Caesars will continue to use NHL team logos and imagery on the Caesars Sportsbook app and access to League Alumni and the Stanley Cup for appearances.
“With the defending Stanley Cup Champions residing in our home city of Las Vegas, we have a front-row seat to the excitement and passion that the NHL provides,” said Eric Hession, President of Caesars Digital.
“This partnership extension with the League continues our efforts to build on that fan passion by bringing unforgettable experiences to all of our valued customers across both sports betting and online casino.”
“Since the inception of our partnership with Caesars, together we have focused on innovative ways to engage our passionate fanbase,” said Jason Jazayeri, NHL Vice President, Business Development. “We look forward to the next chapter of our relationship focused on delivering unparalleled access to our sport for NHL fans.”
The Caesars Sportsbook and Caesars iCasino platforms tie gaming to experiences via Caesars Rewards. Wagers provide the bettor with Tier Credits for status and Reward Credits that can be used to unlock Caesars Rewards experiences and discounted getaways at Caesars Entertainment destinations across the United States and Canada, the company explains.
Original article: https://www.yogonet.com/international/noticias/2024/03/13/71235-caesars-sportsbook-renews-partnership-with-national-hockey-league
