Nicolas Campano, Soft2Bet‘s Sales Director for LATAM, recently attended the EGR Power LATAM and SBC Summit where he discussed the key themes and trends around online gambling in Latin America.
“Latin America has been a highly active region for online gambling for many years, and with many of its major markets now regulated or about to regulate, interest levels in the continent have reached fever pitch. Having the ability to work and advertise legally and openly in major countries like Argentina, Colombia, Mexico and Brazil (very soon) is a fantastic opportunity for our industry, but of course, those markets are also highly competitive,” the company said in a statement.
Campano hosted a roundtable during the EGR Power LATAM that took place in Buenos Aires, Argentina, at the end of February, where he and the panelists discussed UX innovations and online casino behavioral trends.
Discussing player behaviors, Campano says there was consensus that “young Latin American players are looking for fast, personalized and socially connected gaming experiences”, with data analysis playing a key role in reaching recreational, low-staking players interested in “high-quality UX that combines casual games with casino gaming and sports betting”.
The SBC Summit in Rio de Janeiro concluded last week and for the first time since the Brazilian online gambling regulations were signed into law, more than 4,000 people gathered to network and take part in high-quality conference panels.
“Discussions focused on the details of Brazil’s online sports betting and gaming regulations. With many of the operators, platform and odds providers, game developers and content aggregators assessing and watching this dynamic market, the conversations were full of insights and useful information,” Campano said.
“The establishment of the Secretariat for Prizes and Betting and the publication of relevant government decrees (Ordinance MF/SPA No.300) also reflect the Brazilian government’s commitment to establishing a solid and safe regulatory environment for the industry,” he added.
