Sports technology provider Sportradar, in collaboration with the National Basketball Association (NBA), has unveiled an enhancement to the NBA League Pass, integrating betting features directly into the streaming service.
The new functionality, dubbed “emBET,” comes as in-game live betting markets and technologies expand. Through a strategic partnership with digital engagement specialist LiveLike, Sportradar’s emBET will empower NBA League Pass users to seamlessly access and place in-game wagers via FanDuel and DraftKings.
Sportradar’s emBET operates in legal sports betting states, allowing NBA League Pass viewers to opt in for live betting during games.
Using emBET, Sportradar will display select betting lines on-screen during game streams, limited to point spreads, money lines, and over/ unders initially. Viewers can then select their bet and be redirected to FanDuel or DraftKings. This betting feature is opt-in and currently available only on mobile devices, with plans to expand to desktop and smart TVs in the future.
Patrick Mostboeck, Senior Vice President of Audiovisual at Sportradar, said: “emBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive. Through our exclusive partnership with the NBA, we’re committed to developing next-generation, value-added products and services, like emBET, to drive fan and bettor engagement.”
@NBA in-play betting has been elevated.
Sportradar’s emBET solution is bringing sports betting content directly into NBA League Pass and giving fans the convenience of viewing and selecting bets while they watch.
Read more here: https://t.co/XN3CqfVqYA pic.twitter.com/MeTm68zizV
— Sportradar (@Sportradar) March 19, 2024
“Integrating emBET is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games,” said Scott Kaufman-Ross, NBA Executive Vice President of Media and Gaming. “For NBA fans who want to wager on our games during live action, they can now elect to receive contextualized betting information directly on NBA League Pass.”
Sportradar’s emBET promises not only to facilitate in-game wagering but also to enrich the overall user experience through features such as advanced team and player insights, polls, voting, and trivia widgets, according to a press release. Leveraging its exclusive access to NBA optical-tracking data, Sportradar aims to continuously enhance the platform with dynamic new features.
The introduction of emBET marks another milestone in the long-standing partnership between Sportradar and the NBA, with Sportradar serving as the exclusive worldwide distributor of NBA data since 2016.
Original article: https://www.yogonet.com/international/noticias/2024/03/20/71352-sportradar-integrates-ingame-wagering-to-nba-league-pass
