Rush Street Interactive has announced Brian Sapp’s appointment to the newly created Chief Marketing Officer position. Sapp is expected to bring a wealth of experience and a track record in data-driven marketing and live operations within the mobile industry to his new role as CMO, the online casino and sports betting company said.
As part of the appointment, Sapp also joins Rush Street Interactive’s executive leadership team reporting directly to Richard Schwartz, Chief Executive Officer.
“As we continue to grow and expand across the Americas, a marketing leader with Brian’s unique blend of gaming and mobile experience, strategic insight, and creativity will be additive to the team as we shape the future of our brand and continue to innovate our customer-first experience,” said Richard Schwartz. “We are thrilled to welcome him aboard to lead our marketing strategy, team, and operations.”
As RSI’s growth continues to accelerate, a press release notes that Mattias Stetz, the company’s Chief Operations Officer who previously led the marketing team, has deepened his focus on scaling operations and increasing Latin American growth.
Upon his appointment, Sapp expressed his enthusiasm, stating: “I am thrilled to join Rush Street Interactive at a time when the company has such strong momentum. RSI’s customer-first focus really resonated with me as a marketer who understands what it takes to succeed in a competitive mobile landscape.”
“I look forward to leveraging my experience and expertise to drive forward our marketing initiatives during RSI’s next phase of growth and deliver exceptional experiences to our customers.”
Prior to joining Rush Street Interactive, Sapp served on the Executive Team at Rec Room, overseeing several functions, including media buying, product marketing, creative, social, and first-party revenue, where he played a pivotal role in driving the company’s growth strategies.
Before his tenure at Rec Room, Sapp held the position of Senior Vice President of User Acquisition & Ads at Jam City, overseeing the marketing campaigns for a diverse portfolio of casual and social mobile games.
With a career spanning nearly two decades, Sapp also served as the Director of Digital Publishing at WB Games, where he managed all aspects of user acquisition, analytics, and monetization for WB’s mobile gaming portfolio.
He began his journey in the mobile industry at Tapjoy, where he served as Director of Developer Partnerships, playing a key role in strategic partnerships, developer relations, and app distribution and monetization.
Original article: https://www.yogonet.com/international/noticias/2024/04/12/71711-rush-street-interactive-appoints-brian-sapp-as-its-new-chief-marketing-officer
