North Star Network has announced the acquisition of umdoisesportes.com.br, which has become the latest addition to NSN’s global sports media portfolio.
Created from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides sports coverage and analysis for the Brazilian state of Paraná and beyond.
North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”
NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.
The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees what it calls “a significant Brazilian operation,” delivering over 6 million sessions per month from the likes of Trivela, Premier League Brasil and Lakers Brasil.
NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s “unique tone and popular coverage of the Paraná sports scene” across site and social.
“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello.
“We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced. We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
Original article: https://www.yogonet.com/international/noticias/2024/04/25/71911-north-star-network-acquires-brazil-39s-um-dois-esportes-expanding-global-sports-media-portfolio
