Global gaming platform Betano has officially made its debut in the UK market through a partnership between its parent company Kaizen Gaming and BVGroup. The move follows Betano’s establishment across Europe and Latin America, marking another expansion for the brand.
Betano’s entry into the UK market also coincides with its recent sponsorship deals for the UEFA Euro 2024 and CONMEBOL Copa America 2024 tournaments, two major soccer competitions taking place this year. Betano is enticing new customers with the opportunity to win tickets to the UEFA Euro in Germany.
BVGroup, the owner of BetVictor, holds licenses in key regions including the UK, Republic of Ireland, Gibraltar, and Ontario, providing a regulatory framework for Betano’s operations.
In a joint statement, the partners stated: “The unveiling of Betano in the UK is the latest addition to BVGroup’s extensive track record of successful launches. This further strengthens Betano’s worldwide footprint.”
Julio Iglesias Hernando, CCO of Kaizen
Julio Iglesias Hernando, CCO of Kaizen, stated: “Finding the right partner has been a top priority for us. This is exactly what we did with the well-established and reputable BVGroup. As we expand our footprint globally, we’re excited to unveil the Betano brand in the UK alongside BVGroup. We are equally enthusiastic for what the future will bring.”
The UK launch offers customers a range of features, including accumulator bets, bet boosts, a customizable bet builder tool, and the Lucky Dip feature. Additionally, BVGroup’s safer gambling tools include Sentinel, which provides automated messaging and risk assessment.
Ahead of its official entry into the UK market, Betano had already secured key regional partnerships, including becoming the front-of-shirt sponsor for Aston Villa for the upcoming season.
Brent Almeida, CCO of BVGroup, said: “This is the latest in a long line of successful launches for BVGroup. We are confident that our technology and operating capabilities will give Betano customers a safe and entertaining gaming experience.”
Original article: https://www.yogonet.com/international/noticias/2024/05/13/72136-betano-enters-uk-market-through-kaizen-gaming-and-bvgroup-partnership
