FeedConstruct has signed a new five-year deal with the Northern Ireland Football League (NIFL) to become the league’s exclusive betting data and streaming partner until the 2028/2029 season.
The data, technology, and sports transmissions provider has been collaborating with NIFL since the 2019/2020 campaign. This agreement will provide a considerable seven-figure investment into the leagues over the contract term, the company said.
Under this partnership, exclusive betting data will be provided globally for over 800 matches across the Sports Direct Premiership and Women’s Premiership, the Playr-Fit Championship, Premier Intermediate League, the BetMcLean Cup, Women’s League Cup, and the European Playoff matches from the summer of 2024 onwards.
FeedConstruct is a provider of real-time and historical sports data, as well as digital content. The company delivers data-feed solutions that cover pre-match, live, and post-match data to over 300 partners.
Since the formation of the NI Football League in 2013, professional football in Northern Ireland has flourished both on and off the field, notes FeedConstruct. One of the fastest-growing professional leagues in Europe, NIFL has seen an 83% increase in attendance over the past ten years, as well as record commercial deals and improved performances both domestically and in UEFA Club competitions.
“This is another huge deal for the NI Football League, we’re delighted to continue our long-standing relationship with FeedConstruct. These are exciting times to be part of our league and there is still so much potential and opportunities for us to explore,” Ian Forrester, NI Football League Chief Commercial Officer said.
“This continuation of the commercial partnership with FeedConstruct will allow us even more new opportunities to work and grow together, and we look forward to what the future holds over the next five years,” Forrester added.
“We are excited to extend our partnership with Northern Ireland Football League for another five years and are committed to providing our technology and expertise to support the reach of NIFL competitions to a global audience. The extended agreement enhances our presence in the UK football rights market and demonstrates our commitment to enriching our portfolio with high-level sports content,” Narek Harutyunyan, the Head of the Rights and Content Department, said.
Original article: https://www.yogonet.com/international/noticias/2024/05/15/72175-feedconstruct-secures-new-fiveyear-data-and-streaming-deal-with-northern-ireland-football-league
