Betano has extended its sponsorship of Sport Lisboa e Benfica for another three years. The Kaizen Gaming-owned betting brand was the first to feature on the sleeve of the Liga Portugal team’s official kit in the 2021/22 season. After the renewal, Betano will now remain as the official betting sponsor until the 2026/27 season.
As well as being displayed on the official jersey, the contract between the team and the operator involves various joint features and activations. The sponsorship agreement also extends to the sleeve of the B team’s jersey and the Under-23 team, which plays in the Liga Revelação.
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, Betano’s parent company, said: “We are thrilled to extend our partnership with Benfica as we embark on this exciting new chapter together. From working closely with ‘The Eagles’ over the past years, we’ve witnessed first-hand the club’s unwavering dedication to excellence both on and off the field, which is matched only by the support and enthusiasm of its fans.”
He added: “By renewing our support for Benfica we reaffirm our ongoing commitment to Portugal, the country’s football fans and its prestigious sporting institutions as well as the offer of premium, entertaining and safe betting experiences.”
Meanwhile, Bernardo Faria de Carvalho, SL Benfica’s International Expansion Director, said: “We are very excited to renew our partnership with Betano, a leading sports betting brand that continues to show a strong commitment to football globally.
“This agreement not only reinforces our successful collaboration but also allows us to offer innovative experiences to our fans. Betano’s presence on the sleeve of our jersey symbolizes the importance of this partnership and is vital for our international growth and to consolidate our global presence.”
Original article: https://www.yogonet.com/international/news/2024/05/20/72233-betano-extends-partnership-with-portuguese-football-club-sl-benfica-for-another-three-years
