International Game Technology (IGT) announced that has extended its contracts with the Mississippi Lottery Corporation for an additional three years, continuing to provide online gaming systems and instant ticket services through Dec. 1, 2029.
As part of the agreements, IGT will deploy a mobile convenience app, new GameTouch 28 self-service terminals, and its Sales Wizard retail automation tool.
“When launching the Mississippi Lottery in 2019, we relied on IGT’s expertise to guide us in driving player engagement across draw-based and instant ticket games, and in realizing our growth targets,” said Jeff Hewitt, Mississippi Lottery Corporation President.
“After almost five very successful years, we continue working with IGT to enhance our operations and deliver quality entertainment to our players. The Mississippi Lottery is excited to introduce IGT’s new products for added player convenience and install the Sales Wizard tool so that we can leverage actionable insights to identify incremental lottery retail opportunities.”
“Since the Mississippi Lottery’s inception, IGT has applied our deeply rooted proficiency of industry best practices to help the Lottery continuously exceed its sales objectives, year after year,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.
“The new solutions that IGT is delivering in Mississippi will provide ultimate convenience for both the Lottery and its players, while also supporting the needs of the evolving lottery landscape.”
IGT's Jay Gendron
Once available, the Mississippi Lottery’s mobile app will provide players additional convenience features, including the ability to view winning numbers, check for winning tickets, create digital playslips, find retailers, access game information, and review responsible gaming materials.
In addition to the 300 GameTouch 28 self-service terminals already installed throughout the State, IGT will deploy new GameTouch 28 machines, “enabling dynamic user experiences that will further engage Mississippi Lottery players and provide increased flexibility.”
IGT’s Sales Wizard, a sales force automation tool, is also part of the contract extension. Sales Wizard will offer the Lottery’s sales teams timely, comprehensive reports providing insights on sales, instant ticket inventory, instant ticket facings, and point-of-sale equipment and signage.
IGT also noted it will remain aligned with the Mississippi Lottery’s goals of funding educational opportunities throughout the state over the course of the extended contract.
As part of its After School Advantage program, IGT plans to open more digital technology labs in Mississippi, in addition to the six labs that IGT has already funded in the state since 2019. IGT will also continue its annual scholarship contribution that benefits students at Historically Black Colleges and Universities in Mississippi.
Original article: https://www.yogonet.com/international/noticias/2024/05/29/72388-igt-extends-contracts-with-mississippi-lottery-for-additional-three-years
