Gaming technology and services provider BetConstruct has partnered with Fast Track, an iGaming CRM technology provider. This alliance allows BetConstruct operators to integrate Fast Track’s CRM solutions.
With this deal, BetConstruct is integrating a third-party CRM for the first time, “showcasing the industry’s confidence in Fast Track’s technology.”
This partnership combines BetConstruct’s offerings, including sports betting, casino games, and eSports platforms, with Fast Track’s AI-powered CRM, with an aim to enhance the player experience.
Fast Track’s real-time data capabilities and automation deliver 1:1 player experiences at scale. Its flagship product, Fast Track CRM, integrates with gaming platforms, distribution channels, and bonus engines, enabling targeted campaigns and personalized player journeys. This integration offers operators a plug-and-play onboarding process and access to real-time data for informed decisions.
The Singularity Model, an AI-driven system at the core of this integration, enhances player experience, retention, and loyalty by delivering personalized content through the right channels at the right times.
Gegham Yegoryan, the CPO of BetConstruct, noted: “We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence. This partnership is a fusion of strengths, bringing together BetConstruct’s gaming and betting solutions with Fast Track’s expertise in player engagement and retention.”
Simon Lidzén, CEO and Co-Founder of Fast Track, added: “Joining forces with BetConstruct represents a significant leap forward in our mission to digitalise the iGaming industry. Together, we are set to deliver a deeply engaging, personalized, and player-centric gaming experience.”
BetConstruct says that this strategic partnership solidifies its position as a trailblazer in the iGaming industry. “By integrating Fast Track’s advanced CRM capabilities, BetConstruct is enhancing its already robust platform, offering operators and players a superior, data-driven experience. This collaboration is set to drive innovation, operational efficiency, and exceptional value for BetConstruct’s global partners and their audiences,” the company stated.
In other recent news, BetConstruct has announced that it will showcase its products at G2E Asia from June 4 to 6, at Stand B1719, where it will feature its Sportsbook and Land Based Solution. The event will take place at The Venetian in Macao.
Original article: https://www.yogonet.com/international/noticias/2024/05/30/72415-betconstruct-partners-with-fast-track-to-integrate-its-crm-solutions
