Choctaw Casinos & Resorts has been awarded the New Marketer of the Year Award by the Asian American Advertising Federation (3AF) at its annual 3AF Excellence Awards. The award was announced during a gala dinner in Plano, Texas.
Held annually in May during Asian American and Pacific Islander (AAPI) Heritage Month, the 3AF Asian Market Summit and Excellence Awards seek to celebrate the best works and industry leaders in Asian American advertising and marketing.
Choctaw received the New Marketer of the Year Award, which recognizes “a new marketer in the industry who has demonstrated an outstanding contribution to the growth of the AAPI advertising and marketing industry while raising public awareness of the importance of the AAPI community.”
“It is a great honor to be recognized by 3AF,” said Erica Kosemund, Senior Director of Gaming Brand and Partnerships at Choctaw Nation of Oklahoma. “At Choctaw, we strive to make authentic connections and ensure every customer feels valued at our properties. This recognition for our efforts in the Asian American market is truly meaningful.”
Since 2023, Choctaw has partnered with Intertrend Communications, an agency of record for the Asian American market, and launched efforts to reach Asian American consumers in North Texas for its flagship Choctaw Casino & Resort – Durant property.
Leveraging cultural holidays such as the Moon Festival and Lunar New Year, Choctaw said that it launched major programs to celebrate with the community through events, partnerships, interactive activations, and concerts.
These strategic and integrated efforts have earned Choctaw the honor of being named New Marketer of the Year, the operator underscored.
Original article: https://www.yogonet.com/international/noticias/2024/06/13/72634-choctaw-casinos-and-resorts-receives-new-marketer-of-the-year-recognition-at-3af-excellence-awards
