iGaming solutions supplier Salsa Technology has announced “an important collaboration” with sports betting provider First Sportsbook that will see the solution integrated into the Salsa Omni PAM, with a focus on the LatAm region.
According to Salsa Technology, initially, the tie-up will focus on the regulated Peruvian market, and the two companies will share more details about the partnership at the Perú Gaming Show (PGS) running between June 12th – 13th, in Lima.
Salsa Technology describes First Sportsbook as “a leading B2B Sportsbook software company,” which has built a top-tier sports betting solution that supports some of the largest sports betting operators in the world. “Partnering with Salsa Technology will enable the business to expand its global reach by entering the regulated Latin American region,” the company added.
Eliane Nunes, Salsa Technology’s Head of Marketing and Sales, said: “We are very excited to announce this collaboration between Salsa and First, especially focused on regulated markets in Latin America, such as Peru. Our dominant position within the region means we’re well set to grow the business as regulation progresses.
“By adding First Sportsbook to our Salsa Omni we can service our partners, for a competitive cost, a package that includes data and risk analysis, as well as numerous tools for player promotion and retention to help operators make the most of the awesome opportunities here.”
Tom Light, CEO at First Sportsbook
Tom Light, CEO at First Sportsbook, added: “Working with Salsa Technology gives us the ideal partner to bring our high-performance ‘Plug and Play’ solution to the region and give operators a chance to grow in this dynamic space. Our 180-strong trading team, fully managed platform, and tech paired with Salsa’s localized experience will enable us to reshape the sports betting landscape.”
Salsa Technology and First Sportsbook are showcasing their products and solutions in partnership from joint stand #51 at the PGS. Besides Nunes, the Salsa team at the event will be headed by Strategic Alliance Manager, Gina Macheri; Diego Mourglia, CEO; and Diego Amarillo, Legal Manager.
Joining Tom Light in representing First will be the CCO, Amram Vita; and the Senior and Business Development Manager, Juan Dellapenie. Both teams will be available to share more on the project and highlight its impact for those exploring the regulated Peruvian market.
Original article: https://www.yogonet.com/international/noticias/2024/06/13/72646-salsa-technology-teams-up-with-first-sportsbook-to-launch-latamoriented-solution
