Sports gaming and media company Betr has announced a strategic partnership with women-focused sports betting community Betting Ladies. The collaboration aims to foster inclusivity and empowerment within sports betting by tapping into Betting Ladies’ audience and leveraging Betr’s platform and social channels, the parties said.
As part of this partnership, Betr says that it will also curate “unique, custom content tailored specifically for the Betting Ladies community” spotlighting stories and experiences within the realm of women’s sports and gambling.
The first piece of content is titled Betting Ladies Breakdown Game 5 of the NBA Finals, available across Betr’s social media platforms.
“We are thrilled to partner with Betting Ladies to empower women in sports betting,” said Mike Denevi, Head of Betr Media. “At Betr, we are committed to making sports betting more accessible and enjoyable for everyone, regardless of gender. This partnership allows us to further that mission by reaching out to a diverse audience and providing them with the tools and support they need to succeed.”
Betting Ladies, founded in early 2023, seeks to provide a hub for women sports bettors in the United States. Offering a wide range of content, tips, and advice, Betting Ladies provides a supportive community for women in gaming.
“Our partnership with Betr represents an exciting opportunity to expand our reach and impact within the sports betting community,” said Val C Martinez, founder of Betting Ladies. “Together, we can break down barriers and empower women to participate in and enjoy sports betting to the fullest.”
Original article: https://www.yogonet.com/international/noticias/2024/06/19/72730-jake-paul-39s-betr-partners-with-betting-ladies-to-amplify-women-39s-presence-in-sports-betting
