iGaming software provider SOFTSWISS co-organized an exclusive racing event in France to celebrate the 10th anniversary of Brazilian automotive channel Acelerados.
The popular channel, created by F1 legend Rubens Barrichello and automotive journalist Gerson Campos, marked this milestone with a unique track day featuring the legendary Williams FW33 car, which Barrichello raced during the peak of his F1 career.
The event provided participants with the experience of driving in one of the fastest racing contests. A highlight of the day was fulfilling Barrichello’s dream of racing in a legendary car alongside his sons. In addition to the Williams FW33, the event featured a specially designed three-seater bolide, allowing Barrichello to share the racing experience with the channel audience.
In April, SOFTSWISS brought in Barrichello as a Non-Executive Director for Latin America, in a move to leverage his extensive experience and insights of the market.
The SOFTSWISS team supported Barrichello in honoring the milestone for Acelerados. Founded in 2014, Acelerados has become a leading platform for motorsport enthusiasts, says SOFTSWISS, offering comprehensive car overviews and exclusive behind-the-scenes access to the racing world.
“The race was breathtaking, and I am thrilled to have been part of this remarkable occasion. Celebrating this milestone for Rubens Barrichello has been an honor,” Olga Resiga, Chief Business Development Officer at SOFTSWISS, said.
“This collaboration underscores the shared values and integrity of both SOFTSWISS and its Non-Executive Director. We are committed to fostering partnerships within and beyond our industry, and it is truly special to share these moments together.”
“I am deeply grateful for the support and encouragement from my colleagues during this significant event! I am proud to be part of a company that values and supports external initiatives like this celebration,” Barrichello said.
“This demonstrates SOFTSWISS’ commitment to a proactive and engaged approach in all its endeavours. It is impressive to see that SOFTSWISS applies this same strategy in business, consistently going the extra mile for its partners.”
