A new edition of the Copa America soccer tournament kicked off last month (June 20), and will be played until July 14 in the United States. 1win Partners, the affiliate program of bookmaker 1win, analyzes the significance and opportunity this event represents for the sports betting and affiliate marketing sector.
According to the 1win Partners report, in the previous edition of the competition, in 2021, 83% of Latin Americans showed interest, and 57% claimed to have placed bets, representing a significantly engaged audience.
The participation of countries such as Mexico, Argentina, Uruguay, Peru, and Brazil generates a fan base passionate about soccer and sports betting. This is an advantage for those dedicated to generating traffic in campaigns or ads related to betting.
The affiliate program 1win Partners has prepared a series of tools to take advantage of such an event. According to their report, the most used traffic channels for sports betting are the following:
-Social networks: Facebook, Instagram, Twitter and Telegram.
-Online advertising: FB ads, SEO, PPC, CPC, UAC, Influencers.
-Affiliate Marketing: Affiliate programs such as 1win Partners.
-Sponsorships: Sponsoring teams, sporting events, and influencers.
According to Statista data, in 2022, sports betting advertising spending in Latin America reached $1.2 billion. This figure represents an increase of 25% over the previous year and is expected to continue to grow in the coming years.
Likewise, in its analysis, 1win Partners highlighted the work it does with partners that focus on social media traffic and online advertising. “On Telegram, for example, sports betting forecasting is highly popular and effective for these events. Users who have a group dedicated to it and show a large number of subscribers guarantee excellent results and income. It is estimated that a successful tipster can earn up to $5,000 per month, depending on the size of his audience, the accuracy of his predictions, and the monetization strategies he employs,” the company explained.
Another important point to highlight, according to the affiliate program, is the collaboration with influencers when it comes to generating attractive content. Stories, live broadcasts, sweepstakes, and polls on social networks such as Twitter, Facebook, or Instagram, generate interaction. At the same time, offering special promotions or official Copa América merchandising to those who guess correctly in the polls encourages the participation of your followers in online betting platforms.
If you have an active audience or work with online advertising, you can contact 1win Partners through its official website and its communication channels on Instagram and Telegram.
Original article: https://www.yogonet.com/international/noticias/2024/07/05/72991-1win-partners-analyzes-the-opportunity-copa-america-generates-for-affiliate-marketing
