Caesars Entertainment has announced the acquisition of ZeroFlucs Group, an Australian trading technology company. ZeroFlucs’s software solutions, which seek to enable sports betting operators to augment their pricing offerings while leveraging their own existing data sources and relationships, are set to enhance Caesars’ trading capabilities, including an in-sourced solution for same-game parlay correlation pricing.
The ZeroFlucs acquisition follows a successful integration of ZeroFlucs’ technology into the Caesars Sportsbook platform through a commercial arrangement that enabled the recent launch of new products, such as in-play same-game parlays and an improved menu of ‘SGP-eligible’ markets for Major League Baseball.
According to Caesars, the acquisition cements a relationship between the companies “that has already improved the customer experience and will continue to unlock exciting new product features and benefits for Caesars Sportsbook bettors.”
“We are excited to welcome the talented ZeroFlucs team into the Caesars family,” said Eric Hession, President of Caesars Digital. “Their expertise in data science and trading technology coupled with their passion for sports makes them a perfect fit with our team as we drive to offer our customers the best sports betting product that complements our award-winning Caesars Rewards program.”
“We are thrilled to be joining forces with the team at Caesars and can’t imagine a better home for our people or a platform for our product to shine on,” said Steve Gray, ZeroFlucs’ Founder and Chief Executive Officer, who joins Caesars Digital as Senior Vice President of Pricing Initiatives.
“Our team has always been passionate about being at the forefront of what’s possible in sports betting, and with the resources and reach of Caesars, we can now focus on taking these experiences to the next level.”
ZeroFlucs will remain operational under the leadership of Steve Gray and Carly Christensen, who joins Caesars Digital as Senior Vice President of Pricing Technology, and will be augmented by seasoned members of Caesars’ data science and data engineering teams.
