Online gambling giant Betsson has been named the official betting partner for the ATP tournament Nordea Open, set to take place from July 15-21 in Båstad, Sweden.
The classic clay tournament, formerly known as the Swedish Open, will feature top players including world No. 1 Jannik Sinner and Spanish tennis star Rafael Nadal.
The Swedish Open, one of the oldest tennis tournaments globally, dates back to 1948. This year’s event will be broadcast in 90 countries, reaching an estimated audience of 40-50 million viewers.
“We are very proud to welcome Betsson as a new partner to the Nordea Open. Betsson joins a strong partner family, and through its commitment will further consolidate the event’s position and presence on the international tennis scene,” says Sara Bergh, Operations Manager at Nordea Open.
As part of the sponsorship, Betsson will have logos displayed in the arena and will offer a variety of odds on the tournament.
“We are incredibly proud of our partnership with Nordea Open, which this year features world-class stars. Betsson has long been involved in tennis, both in Sweden and globally, but it is difficult to find a more fantastic environment than tennis in Båstad,” says Ronni Hartvig, Chief Commercial Officer of Betsson Group.
This partnership enhances Betsson’s strong portfolio of global sponsorships. The company is the main sponsor of football teams Inter, Boca Juniors, and Atlético Nacional. In tennis, Betsson sponsors the BNP Paribas Nordic Open in Stockholm, has had former world star Jonas Björkman as an ambassador, and has sponsored ATP tournaments in South America.
Original article: https://www.yogonet.com/international/news/2024/07/08/73022-sweden-betsson-named-official-betting-partner-for-nordea-open-in-bstad
