Casino giant MGM Resorts International has announced a new partnership with the New York Yankees, designating the company as a “proud partner” of the baseball franchise. The two organizations will collaborate on VIP experiences for MGM Rewards members and team fans, including the opportunity to watch batting practice from the warning track and throw out a ceremonial first pitch at Yankee Stadium.
MGM Resorts will also have a brand placement at Yankee Stadium on LED signage, first and third base rotational signage, and its logo appearing on the back of the pitcher’s mound during live local television broadcasts of select games.
“We remain committed to investing in the community while collaborating with the New York Yankees to provide unparalleled experiences for baseball fans,” said Bill Hornbuckle, MGM Resorts CEO and President.
“Our company has owned and operated Empire City Casino and Yonkers Raceway for the past five years. As we continue working to secure a full commercial casino license at Empire City, this partnership allows us to further develop these properties to their potential, while providing the world-class hospitality guests have come to expect from the MGM Resorts brand.”
Bill Hornbuckle, MGM Resorts CEO and President
Michael Tusiani, New York Yankees Senior Vice President of Partnerships, said: “We are excited to partner with MGM Resorts this season. Through branding displayed on signage inside Yankee Stadium and integrated into our television broadcasts, the MGM Resorts brand will only see increased exposure and recognition for its resort and casino properties — especially for the nearby Empire City Casino.”
Under the partnership, MGM Resorts’ Empire City Casino also plans to host New York Yankees-themed fan activities and experiences involving active Major League Baseball (MLB) players, as well as alumni.
Ed Domingo, President and COO, of MGM Resorts’ Empire City Casino, added: “This alliance allows us to create unique and engaging opportunities for guests and baseball fans alike. Empire City sits less than two miles from the Bronx border and is not only the gaming entertainment destination of choice for Bronxites but also the longtime employer of hundreds of team members who call the Bronx home.”
The partnership comes as New York advances its licensing process for up to three new downstate casinos, a race in which MGM is participating, seeking the ability to expand operations at the existing Empire City Casino. MGM Resorts’ proposal for the property is one of 11 bids. Domingo added that the casino is well-positioned to increase the number of local workers “when a full-scale commercial casino license is secured.”
The deal also builds on MGM’s existing ties with the MLB. In November 2018, MGM Resorts and Major League Baseball formed a partnership in the US and Japan, designating the company as the first Official Gaming Partner of MLB and Official Entertainment Partner of MLB. Additionally, MGM Resorts has been an Official Partner of MLB Players, Inc. since 2022.
Original article: https://www.yogonet.com/international/noticias/2024/07/11/73073-mgm-resorts-signs-partnership-with-the-new-york-yankees-branding-to-feature-at-yankee-stadium
