iGaming software provider SOFTSWISS reported that the number of referred users on its casino platform increased by 219% in the second quarter compared to Q1 2024.
SOFTSWISS’ Referral System enables operators to have full control over referral bonus rules and the sum of the welcome reward. The company said this flexibility has driven substantial growth in key metrics including an increase of deposits from referred players by 251% and a growth of gross gaming revenue (GGR) by 452% over the previous quarter.
The Referral System has also received several updates during the quarter including Duplicate Protection, which aims to reduce the risk of bonus abuse.
Another key update that enhanced the management of referred players in the back office allows operators to manage them with advanced grouping and filtering capabilities. With the update, operators can process bulk activities on players, such as sending emails, issuing different bonuses, and managing payment systems.
“With the high average cost of acquiring a new casino player, the Referral System has saved our partners hundreds of thousands of euros. Additionally, referral audiences usually show higher trust and similar behavior patterns to existing players. We encourage our partners to promote the Referral System to attract a more qualified audience for free,” Daria Avtukhovich, Head of SOFTSWISS Casino Platform, said.
The company recently released a free ebook, ‘How to Market an Online Casino’, which highlights high player acquisition costs as one of the biggest challenges for operators. In addition to identifying major challenges for operators in 2024, the ebook provides a detailed breakdown of ten marketing channels and tactics designed to help lower the average cost per user engagement, among other benefits.
Businesses operating on other platforms can seamlessly migrate to the SOFTSWISS Casino Platform. Recently, SOFTSWISS transitioned a major operator with over a million players to its platform in just five hours.
Operators can also start a new project with the Turnkey Casino Solution from SOFTSWISS. This comprehensive package includes games, sports betting, casino operations, and an affiliate management system.
Original article: https://www.yogonet.com/international/noticias/2024/07/30/73587-softswiss-casino-platform-sees-219-increase-in-referred-users-in-q2
