iGaming content supplier Pragmatic Play has expanded its presence in Latin America through a new partnership with Mexican online casino operator Betxico.
Under the agreement, Pragmatic Play will integrate its portfolio of slots, live casino, and virtual sports content onto Betxico’s platform, broadening its reach in the region.
Betxico’s customers will gain full access to Pragmatic Play’s products, including the slot Gates of Olympus and live casino title Blackjack X.
This deal is part of Pragmatic Play’s ongoing strategy to strengthen its position in the Latin American market.
“This latest collaboration underscores Pragmatic Play’s continued efforts in producing cutting-edge gaming experiences for players globally and showcases the determination to fulfill its growth strategy in the fast-paced Latin American iGaming market,” Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said.
Pragmatic Play's Victor Arias
“Working alongside Pragmatic Play to deliver more exceptional games to our customers marks a significant milestone for us as we continue to expand commercially and secure our place as one of the leading iGaming operators in Latin America,” Patricio Garza, Director of Operations at Betxico, said.
Last month, Pragmatic Play signed a content deal with operator RETAbet to launch its gaming content in Peru and Spain. Popular Pragmatic Play titles such as Sugar Rush, Big Bass Bonanza, and The Dog House are now available to players in the two countries as a result of the deal.
In the same month, Pragmatic Play partnered with EstrelaBet in Brazil, making its Smart Studio solution available to its users in the country. The agreement extends an existing agreement between the parties, with the expansion seeing dedicated and localized Live Casino content made available to EstrelaBet’s players across the Latin American nation.
Pragmatic Play currently produces up to eight slot titles a month, while also delivering Live Casino, Virtual Sports and Bingo games as part of its multi-product portfolio, available through one single API.
Original article: https://www.yogonet.com/international/noticias/2024/08/14/75235-pragmatic-play-partners-with-mexican-operator-betxico-to-expand-in-latin-america
