AI is playing an increasingly important role in the gambling industry, having turned from a “nice-to-have” to a must-have. Companies failing to leverage its capabilities risk being left behind, missing out on artificial intelligence’s potential to automate and optimize processes. And in the context of a sector so reliant on innovation such as iGaming, where new content and speed to market are key, having that competitive edge can make the difference.
With the goal of simplifying slot game ideation and prototyping, iGaming technology company XGENIA has launched Ignite, a new AI-driven tool that enables easy and fast game development. The solution promises to harness advanced tech to transform an initial prompt into a fully playable prototype in 20 minutes, which the company believes will be a game-changer for the online sector.
“We are already seeing significant interest from operators and game studios, including some of the most well-known brands in the industry,” XGENIA CEO Mark Flores Martin tells Yogonet. In this exclusive interview, Flores Martin also explores the role AI is called to play in the wider gambling industry, how Ignite encourages innovation in game development and more.
XGENIA has launched a new product called Ignite, which allows for the creation of prototype slots from prompt to playable in a short amount of time. How does this tool work, and what are its main features?
Ignite represents a significant breakthrough in game development for the iGaming industry. It harnesses advanced AI technology to transform an initial prompt into a fully playable slot prototype in under 20 minutes.
This process involves generating game concepts, including slot mechanics, visual themes, and even maths models, all powered by AI. Key features include rapid prototyping, flexible game concept iteration, and a unique pricing model based on the number of final concepts exported.
This flexibility allows developers to explore a wide range of ideas without immediate financial constraints, greatly reducing both the time and cost associated with game development.
The tool integrates AI into its processes. Artificial Intelligence is something we are hearing more and more about in the gambling industry these days. How is AI integrated into XGENIA’s offerings, and what role do you think AI is called to play in the gambling industry?
AI is not merely an integration—it is at the very core of XGENIA’s offerings. Our AI-driven tools automate and optimize many aspects of game development, from ideation to execution.
In Ignite, AI rapidly generates and iterates on game concepts, enabling a level of creative exploration that was previously unattainable. AI streamlines processes such as slot maths generation, game simulation, and testing, ensuring the final product is both innovative and compliant with industry regulations.
In the broader gambling industry, AI is set to play an increasingly pivotal role, not only in game development but also in player engagement, personalization, and responsible gaming measures. At XGENIA, we are at the forefront of developing these capabilities, leveraging AI’s ability to analyze vast datasets and predict player behavior, which we believe will be transformative for the industry.
🚀 Exciting News! XGENIA launches ‘Ignite’, profoundly accelerating iGaming ideation. Rapidly test and iterate slot game concepts, explore to your heart’s content, and only pay for what you use.
Book a demo now at https://t.co/ujv5OlXRod! #iGaming #AI #XGENIA #Ignite pic.twitter.com/Bbml1bLySS
— xgenia (@xgenia_ai) July 17, 2024
Ignite offers a pricing model based on the number of final concepts exported, which has been described by XGENIA as flexible. How does this model work, and which benefits does it provide?
Our pricing model is designed with flexibility in mind, particularly to support creative exploration. With Ignite, clients can generate and iterate on unlimited game concepts—within reasonable use—without incurring costs until they decide to export a final version.
This allows developers to fine-tune their ideas, experiment with different mechanics or themes, and receive feedback without additional expenses during the development phase. This model not only reduces financial constraints but also encourages innovation, enabling teams to explore bold or unconventional ideas that might not be feasible under traditional development models and budgets.
XGENIA has described Ignite as “a game-changer for the iGaming industry,” empowering clients to test and iterate on various game concepts. Are you already seeing interest from stakeholders in leveraging this tool? Is the online industry ready to embrace AI-driven game development?
Absolutely. We are already seeing significant interest from operators and game studios, including some of the most well-known brands in the industry. The ability to rapidly prototype and iterate on game concepts is a compelling proposition, especially in an industry where new content and speed to market are critical.
Many industry players recognize that AI-driven tools like Ignite provide a competitive edge by enabling more efficient and creative development processes. While the industry is still adapting to AI, there is a growing acknowledgment of its potential to revolutionize game development. As operators and studios seek new ways to engage players, we believe AI-driven game development will become the norm rather than the exception.
What is next for XGENIA and Ignite? Any projects in the pipeline, or new features that will be added?
We are thrilled about the future of Ignite and XGENIA. We continually enhance Ignite’s capabilities, with new features and improvements being rolled out regularly. In fact, we expect to announce a significant new feature soon that will make the ideation and development process even easier.
Additionally, we have several complementary products in the pipeline that will further push the boundaries of what AI can achieve in game development. Our mission at XGENIA is to remain at the forefront of AI innovation in iGaming, and we have several exciting initiatives in development that will help us maintain that leadership.
