Online gaming giant FanDuel has announced a roster of offerings ahead of the NFL kickoff, including a new creative brand campaign, a free trial offer for NFL Sunday Ticket from YouTube and YouTube TV, and new product features.
“Football season is an exhilarating time for fans, and we are committed to delivering an unparalleled sports betting experience all season long,” said Mike Raffensperger, President of sports at FanDuel.
“As we continue to raise the bar with new product features that allow fans to engage with the NFL in new ways, we’re also thrilled to again partner with YouTube to offer a NFL Sunday Ticket free trial to our customers, providing an NFL betting experience only available with FanDuel.”
Hunches
The new brand campaign from FanDuel, entitled Hunches, showcases how fans can turn their intuition about a game into a sports betting idea “that can only be realized with FanDuel’s industry-leading sportsbook,” according to the company.
The new campaign premiered on Thursday with a comedic ad spot featuring Eric Andre, with additional appearances from Jon Lovitz, Dolph Lungren, and Judy Greer to come.
13 days until NFL season 🙌@Keenan13Allen | #DaBears pic.twitter.com/5sJqglEhXD
— FanDuel (@FanDuel) August 23, 2024
NFL Sunday ticket promotion
In a press release, FanDuel highlighted that it is “America’s only sportsbook” to partner with YouTube and roll out a new NFL Sunday Ticket offer. FanDuel customers who bet $5 will receive a three-week free trial for NFL Sunday Ticket from YouTube and YouTube TV.
“YouTube is the home of NFL Sunday Ticket, which gives fans access to live out-of-market Sunday afternoon games throughout the regular NFL season,” noted FanDuel. New customers who bet $5 for the first time will also receive $200 in Bonus Bets.
New product features
This season, FanDuel customers will be able to add more bets to their Same Game Parlay, like Player Quarter Props, Defensive props, player to catch a pass, and more. FanDuel has also redesigned the Quick Bets tab for a simpler and faster way to place short-duration bets like the result of the current drive.
FanDuel says that it has also made it easier for users to find players to bet on with the new Player Pages that help them view performance trends on each player and place prop bets all in one place. The upgraded features combine to offer “a best-in-class betting experience with everything a fan could need to watch and wager at the speed of sports, all in one place.”
Original article: https://www.yogonet.com/international/noticias/2024/08/26/76326-fanduel-rolls-out-brand-campaign-new-product-features-ahead-of-nfl-kickoff
