Aristocrat Interactive, Aristocrat’s recently rebranded online Real Money Gaming (RMG) division, has secured a deal with Vickers.Bet to migrate the operator to its comprehensive iGaming and Sports solution. The collaboration is the first UK-based deal under Aristocrat Interactive’s newly established iGaming White-Label division.
As part of the agreement, Vickers.Bet will integrate Aristocrat Interactive’s full suite of iGaming and Sports content and technology. The betting platform incorporates a full international horse racing offering and an extensive online casino portfolio, “ensuring a diverse and engaging experience for the operator’s customers.”
Players will be able to access Aristocrat Interactive’s most popular games, such as Double Bubble, Secrets of the Phoenix, and Buffalo, in addition to a range of other titles through Aristocrat Interactive’s Aggregation platform.
“This deal underscores Aristocrat Interactive’s commitment to leveraging its expertise across the full spectrum of the industry to support operators in regulated markets,” Aristocrat’s online RMG division said.
Freddie Bowring, VP of Sales, commented: “This partnership highlights part of our strategy to expand Aristocrat Interactive’s footprint in the UK market at a time when many B2B providers have faced challenges.
“We are confident that our innovative technology and premium content will enhance Vickers.Bet’s offering, delivering an exceptional betting and gaming experience to their customers.”
Jo Vickers, CEO and Owner at Vickers.Bet, added: “We are thrilled to enter into this relationship with Aristocrat Interactive. Their reputation for excellence and innovation aligns perfectly with our vision for Vickers.Bet.
“This collaboration will enable us to offer our customers an unparalleled experience, combining a diverse range of casino games with an advanced sports betting platform. We are excited about the future and the opportunities this partnership will bring.”
Aristocrat Interactive expands in North America
Last month, iGaming operator Play Alberta went live with select titles from Aristocrat Interactive. With this partnership, Alberta became the first provincial iGaming operator to offer Aristocrat games online in Canada.
According to Play Alberta, which is the province’s sole regulated gambling website, the integration of Aristocrat Interactive’s games will “provide familiarity for players,” as Aristocrat Leisure Limited’s land-based gaming division, Aristocrat Gaming, is the number one supplier of slot terminals within Alberta land-based casinos.
Original article: https://www.yogonet.com/international/noticias/2024/08/27/76630-aristocrat-interactive-signs-comprehensive-content-deal-with-uk-operator-vickersbet
