US-based betting and gaming company Rush Street Interactive, which operates the BetRivers and PlaySugarHouse brands, has announced a series of enhancements to its iRush Rewards Loyalty Program.
With this revamped program, RSI says that players will find it easier to earn and redeem rewards, maintain their status and associated benefits longer, and gain access to an expanded selection of perks. Benefits include complimentary cruises, luxury gifts, and vacation packages, among other perks.
“As a player-first operator, we listened to our players’ feedback and made improvements,” said Richard Schwartz, CEO of Rush Street Interactive.
“Since RSI’s inception, we’ve prioritized player retention. With our extremely fast growth in new customers over the past few years, it was imperative we continue to invest in new player benefits and creative ways to add value to our player experience re-affirming our philosophy to always put players first.”
Richard Schwartz, CEO of Rush Street Interactive
New tiered system
The new iRush Rewards Loyalty Program introduces a new premium tiered system with Gold, Platinum, and Black levels, each with its own benefits. Players will now earn three types of points on every bet: Loyalty Points, Bonus Store Points, and for the first time, Tier Points.
“This enhancement means that in addition to the current Loyalty Level and Bonus Store rewards, players now will enjoy benefits from their Tier Levels as well,” the company stated.
In response to player feedback, Tier Levels have been introduced to provide a more consistent reward system. Once a player reaches a Tier Level, they will now retain the benefits for that tier for the rest of the current earning period of six months plus the entire next six-month period (up to one year). For example, if a player reaches the Black Tier on January 12, 2024, they will maintain Black Tier status until December 31, 2024.
The revamped program also updates how players earn Loyalty Level Points, Bonus Store Points, and Tier Points. Players now earn points based on the type of casino game they are playing (slots, progressive slots, video poker, or table games).
Additionally, sports bettors now earn points for Same Game Parlays (SGPs) based on the number of legs, rather than the single rate previously applied, giving SGP bettors greater value when they bet with BetRivers. According to Rush Street Interactive, these changes make it simpler for players to understand how to earn points on their favorite games and bets.
New loyalty user experience
In parallel with the revamped loyalty program, Rush Street Interactive has released a new, streamlined user interface giving players a central location to view everything related to iRush Rewards.
The new loyalty interfaces allow players to view and track from a single location their status, points, and advancement toward higher levels and tiers. Additionally, players can see their current benefits and the benefits they will be entitled to upon reaching the next tier or level.
“We always look for new ways to continually enhance our loyal players’ experience,” added Schwartz. “The improvements to the multifaceted iRush Rewards Loyalty Program take our loyalty program to the next level, creating what we believe is improving on what we already considered to be the best in the industry.”
“We look forward to BetRivers and PlaySugarHouse players continued strong engagement with the iRush Rewards Loyalty Program as we show how much we appreciate them as players.”
Original article: https://www.yogonet.com/international/noticias/2024/08/28/76741-rush-street-interactive-launches-new-rewards-program-with-enhanced-features
