Fanatics Sportsbook officially launched its platform in Washington, DC on September 12, in collaboration with Washington Spirit, the professional women’s soccer team based in the US capital. Fanatics Betting and Gaming has entered into a partnership agreement to become the team’s Official Sports Betting Partner and secure market access for its online sports betting platform.
This is Fanatics Sportsbook’s first team sponsorship deal with a professional women’s sports organization. The Washington Spirit is an inaugural member of the NWSL and “home to some of the best players in the world who have won championships for both club and country,” notes Fanatics. Currently, in second place in the NWSL, the Spirit features numerous gold medalists, global award nominees, league champions, and rising stars.
“As we continue to build out our sports betting business, we are excited to partner with the Washington Spirit,” said Ari Borod, Chief Business Officer, Fanatics Betting and Gaming. “We will look to grow the Fanatics Sportsbook alongside the growing popularity of women’s soccer and women’s sports generally across the country.”
“We’re excited to announce our groundbreaking partnership with Fanatics Sportsbook,” said Washington Spirit CEO Kim Stone. “This is another indication of the momentum surrounding the Spirit and women’s sports. This collaboration gives us the chance to enter the sports betting space with a trusted brand, all while staying true to our commitment to integrity, empowering women, and creating great experiences for our fans.”
The partnership includes marketing assets such as in-stadium signage, digital marketing, Audi Field activations for soccer fans, and many other opportunities for Spirit fans and ticket holders to engage with Fanatics Sportsbook. Sports fans living in and visiting Washington, D.C. can now download the app on iOS and Android and begin their Fanatics Sportsbook experience.
Fanatics adds that its sportsbook is now 10x more rewarding and has introduced some exciting product upgrades, which include:
- Building a better sportsbook: The design, speed, and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android. For customers in Maryland and Virginia, a connected wallet will no longer interrupt service while in the District.
- Responsible Gaming – Fanatics Sportsbook offers customers responsible gaming tools and has partnered with Birches Health Platform to provide online treatment for customers looking to manage their play.
- FanCash: Customers can now earn up to 10% FanCash back on their bets, win or lose. The bigger the odds, the bigger the FanCash rewards to spend on jerseys, hats, Bonus Bets, and more.
- Discover: Get everything a customer cares about including marquee games, key stats, and trending bets delivered straight to the Discover feed.
- Search: Find promos, bets, and trending topics all from the advanced search functionality. Bet directly from the search results and spend time enjoying the game, not looking for a bet.
- Soccer: The top professional soccer leagues, including the NWSL, are available on the Fanatics Sportsbook.
- Your New Home for Parlays: Fanatics Sportsbook recently introduced the largest expansion of parlay offerings and customers can cash out live.
