Las Vegas-based developer and supplier Interblock has announced the acquisition of a majority share in Zuum Limited, a manufacturer of Class II and Class III electronic table games (ETGs), slots, and bingo products.
“This strategic acquisition will enable Interblock to deliver a broader range of innovative and cost-effective gaming solutions to its customers while driving significant growth in key markets,” Interblock, which specializes in luxury table gaming products, said in a statement.
With the acquisition of Zuum, Interblock is expanding its portfolio to offer affordable, high-quality ETG solutions that cater to price-sensitive markets, “allowing operators to maximize returns without sacrificing quality.” Interblock is owned by funds managed by Oaktree Capital Management, L.P.
“This acquisition will provide Interblock the ability to penetrate an entirely new segment of the casino industry,” said John Connelly, CEO of Interblock. “With Zuum’s innovative, cost-effective product lineup, we’re now able to offer a more diverse range of gaming solutions to meet the needs of casinos in both high yielding and evolving markets.”
“Bringing Zuum into the Interblock family opens up exciting opportunities for Zuum to get more creative, reach new customers and combine our strengths to build even better, high-quality products,” said Mitja Kolman, founder and selling shareholder of Zuum. “This acquisition will help us grow, explore fresh ideas, create awesome experiences across different platforms, and set us up for long-term success and growth.”
The acquisition is expected to create new synergies for both companies, Interblock noted, enhancing collaboration. “As leading companies in ETG globally, this combined strength will drive unprecedented growth and foster innovation, positioning us for continued market leadership,” according to a statement.
Highlights of the deal
With the acquisition of Zuum, Interblock now offers a complete portfolio of gaming products, ranging from high-end electronic table games (ETGs) to cost-effective solutions for value-conscious markets.
This expanded range allows Interblock to better serve a variety of operators, from luxury casinos to more budget-focused properties, ensuring that its products meet the unique needs of any gaming environment.
The deal also provides Interblock with a competitive edge in the Class II Market. Zuum’s Class II product line, featuring real ball technology, enhances Interblock’s offerings in the North American market, where Class II products are in high demand.
It also bolsters Interblock’s range of cost-effective solutions, as Zuum’s affordable ETG products, including standalone and stadium-style games such as Roulette, Blackjack, Craps, and SicBo, offer operators cost-effective options without compromising on quality. These products provide operators with an opportunity to expand their gaming options while managing capital investment efficiently, the company notes.
Zuum’s advanced ETG connection system is also set to improve product performance by automatically streaming data to a central system, increasing service efficiency. By integrating this technology with Interblock’s platform, operators can benefit from increased reliability, easier game management, and reduced operational costs.
Increased market reach is another benefit of the deal. Zuum’s established presence in key regions such as North America, Europe, Asia Pacific, and the maritime gaming sector positions Interblock to further expand its global market share.
Interblock also highlighted the expansion of its slot and bingo offerings resulting from the deal. Zuum’s growing slot and bingo product lines provide new revenue opportunities for operators. By integrating these products into Interblock’s portfolio, operators can access additional gaming verticals and benefit from Zuum’s success in these segments.
Key synergies expected
In addition to expanding product offerings, the acquisition of Zuum allows Interblock to leverage key synergies in technology, operations, and resources. The company says Zuum’s ETG systems are “fully compatible” with Interblock’s new platform, ensuring seamless integration and minimizing development costs. Moreover, the combination of resources between Aruze and Zuum will optimize employment performance and productivity, driving greater value for operators.
“Zuum’s development capabilities and Interblock’s global distribution network ensure that operators receive cutting-edge products that are not only affordable but also deliver exceptional performance,” a statement notes. “The unified technology platform allows for rapid innovation and deployment, providing operators with access to the latest gaming advancements without lengthy development timelines.”
According to Interblock, its acquisition of Zuum is not just about expanding product lines; it is “focused on delivering value to customers and partners.” By offering affordable gaming solutions, enhanced technology, and a stronger global presence, Interblock is positioned to help operators drive profitability, attract new players, and stand out in an increasingly competitive market, the company said.
Original article: https://www.yogonet.com/international/noticias/2024/09/17/78979-interblock-acquires-majority-share-in-etg-supplier-zuum-limited
