Gannett has announced a multi-year partnership with BetMGM, positioning the online sportsbook as the preferred provider of sports betting and casino services for USA Today Sports. The collaboration will allow BetMGM’s sports betting data to be integrated across the USA Today Network, which operates in over 200 markets across 43 states, reaching millions of readers.
The agreement will see BetMGM’s odds, moneylines, spreads, and over/under figures incorporated into content throughout the network. This move is expected to boost audience engagement, particularly with the recent kickoff of the football season.
Michael Reed, Gannett Chairman and CEO, stated: “We are thrilled to announce a re-imagined partnership with BetMGM, a trusted operator in the sports betting landscape. As a best-in-class partner, our goal is to deliver their trusted sports betting information to our audience of more than 44 million sports fans.”
Reed highlighted the impact this partnership could have on Gannett’s platform. “We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement,” he said. “We anticipate this collaboration will immediately lead to an increase in the overall monetisation of our content platform.”
BetMGM CEO Adam Greenblatt echoed these sentiments, highlighting the potential for the partnership to connect with a broad audience: “BetMGM is proud to partner with Gannett and the USA Today Network.”
“Their unrivaled reach at a local and national level enables us to connect with a massive audience,” Greenblatt added. “By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favorite teams and games.”
As part of the partnership, BetMGM’s services will feature prominently in USA Today’s network of publications, offering readers a seamless betting experience through the “Bet Now” feature, which allows them to place bets directly from the content they are reading.
This announcement follows another recent move by BetMGM, which partnered with the New York Jets for a “Kickoff With The Stars” live dealer blackjack event.
Original article: https://www.yogonet.com/international/noticias/2024/09/18/79015-gannett-enters-multiyear-partnership-with-betmgm-as-preferred-sportsbook
