Regulatory developments are a major focus in iGaming, with concerns about tighter restrictions driving grey market growth. Online gaming solutions provider SOFTSWISS believes its expertise can support lawmakers in drafting responsible legislation that includes input from player associations, operators, and technology companies to ensure a balanced approach.
SOFTSWISS is set to participate in the SBC Summit 2024, scheduled from September 24 to 26 at Feira Internacional De Lisboa. The company will present its new Lotto Software and Retail Betting Solutions at the event, along with a soon-to-be-launched Horse Racing platform.
With the event around the corner, Yogonet spoke with Max Trafimovich, Chief Commercial Officer at SOFTSWISS, to discuss the company’s latest developments and their plans for the upcoming event.
What major trends are you seeing gaining momentum in online gaming?
The development of regulation will undoubtedly remain the major trend in iGaming in the near future. Industry leaders are concerned about regulatory trends towards tightening and restrictions that will lead to the growth of the grey market segment. Therefore, I am convinced that tech companies with profound expertise can positively contribute to the development of legislation.
We have gained extensive experience, and we are ready to share it. It would be valuable if lawmakers drafting legislation included player associations representing responsible gambling and leading industry stakeholders, such as operators, and technology companies.
How would you describe the company’s current position in the European market? What are some of your major clients in the region?
I would be happy to say that the European market is familiar. Our company started its path in this market, and we feel comfortable here. Most of the 1,000 brands that use our software have audiences from Europe to this or that extent. The SOFTSWISS software is certified and licensed for many European markets, such as Bulgaria, Greece, Spain, Serbia, and Romania.
However, we closely monitor regulatory updates worldwide, not concentrating solely on Europe. We are doing our best to adopt our technologies and business models, and even evolve our mental framework to be successful in new markets.
What new products and services will the company present and highlight at SBC in Lisbon?
The recent couple of months have been really fruitful in terms of announcing the launches of our new products. We did a lot along with Turfsport, a leading South African software provider that was acquired by SOFTSWISS less than a year ago. In August, we presented the SOFTSWISS Lotto Software and the SOFTSWISS Retail Betting Solutions. September is set to be marked with the announcement of the solution for Horse Racing.
The Lotto Software supports an impressive range of popular lottery draws worldwide and integrates smoothly into existing iGaming and retail ecosystems. The platform is optimised for desktop and mobile, allowing players to place custom or quick-pick bets on various bet types.
The Retail Betting Solution supports diverse betting options, including lotteries, casino games, and sports betting. It provides operators with real-time risk monitoring and custom reporting. The solution is available in customisable configurations to accommodate various betting shop setups.
All in all, new products provide operators with flexible, secure options to enhance their lottery and retail betting offerings and grow their business.
Can you share some of the company’s major goals for the remainder of the year?
Actually, the year has been fruitful for us regarding acquisitions and new valuable partnerships. We have entered many new markets, both in terms of GEO and product development. We entered the South African market due to the Turfsport acquisition. SOFTSWISS also opened new segments, such as social casinos, lottery, retail betting, and horse racing.
This opens up vast new horizons and leads us towards more ambitious goals. We must strengthen our position in new markets and maintain a thirst for searching and developing new directions.
Original article: https://www.yogonet.com/international/noticias/2024/09/19/79126-softswiss-34most-of-the-1-000-brands-that-use-our-software-have-audiences-from-europe-34
