With the latest edition of the SBC Summit drawing almost 25,000 attendees to the corridors of the Feira Internacional de Lisboa in late September, the exhibition presented a major opportunity for global companies to showcase their newest products and services to a global audience.
Among those companies making the most of this opportunity was Galaxsys, as the innovative gaming provider showcased its portfolio of non-traditional titles to interested attendees hailing from all corners of the world.
To learn more about the company’s key takeaways from the event, Yogonet held an exclusive interview with Gil Soffer, SVP of Sales & Business Development at Galaxsys. In this conversation, Soffer highlights what sets the company’s portfolio apart, discusses innovation in the iGaming sector, and the role non-traditional gaming is called to play.
What is your assessment of the SBC Summit? Did it surpass your initial expectations?
It absolutely did. When I first joined the industry, you used to have just one or two main shows. But now you can see that events are getting bigger and busier. This time around, we had many visitors from all over the world, showing a lot of interest in our games and our content.
Galaxsys’ has been active for three years now, and today we are one of the leaders in the non-traditional gaming vertical, meaning everything that is not slots. We produce crash games, Plinko, mines, instant lottery, etc. so we have a large variety of games that were of huge interest to all operators and attendees at SBC.
What are some markets where Galaxsys is seeing sustained interest, and what makes the company’s portfolio proposition attractive to operators?
We are an international company, so we target all markets. This includes, of course, Europe, but also Latin America, Africa, and Asia, with our games catering to the tastes of local audiences. For instance, a highlight at the moment is Ninja Crash, which is our best-selling game in Brazil and one of the most popular games overall in that country.
I think that what sets us apart from the competition is innovation, because some of our competitors have one game, while we produce two to four games every one or two months – we don’t sit on our laurels and just wait for one game to make it.
We have a wide variety of games. If you look at our new titles, we have titles such as Doctor Shocker, a fast-paced game that has been quite successful, with its launch giving very good results. We have Tower Rush, a turbo game that has proven very popular in many regions; and Cosmo Saga, a wonderful puzzle game that works very well in different markets.
What these titles have in common is an emphasis on innovation. When an operator integrates with Galaxsys, they don’t do it because they want one game; they integrate because they know Galaxsys will innovate and come up with several new successful games.
Player engagement and flexibility are two other key features of the company’s offerings. Can you tell us a bit about the role that Galaxsys’ in-house promotional tools play here?
Our promotional tools are definitely one of the keys to our success. We have leaderboards and chats because our games are very social; players like to chat with each other, so we foster exchanges in all our games. We have leaders and best-performing tools, which is something that then gets talked about on social media.
We also have a Lightning Bonus in many games, which is a feature that is quite light, and we also have a Bonus Manager. There are a lot of tools and, of course, we also have all the traditional bonus tools as well.
Galaxsys was shortlisted at the SBC Awards in the Rising Star category. Do you see Galaxsys as a rising star?
I think that we’re not only a rising star, we are a star. We are one of the major studios in our sector, and we have many plans and ambitions going forward. One of our major plans looking forward is to go to the US. We are already there in social gaming, but we are now thinking of expanding to the US for real money in the regulated market.
Meanwhile, we are regulated in most of the markets in Europe. We have most of Eastern Europe covered. We have Italy, Spain… We just got our UK license, which I think is a major sign of prestige. And in Latin America, we have licenses in markets such as Colombia and Peru. If you look at the market of non-traditional gaming, I don’t think we have a rival. That’s why I think we are more than a rising star.
We are also very mobile-focused, and that’s why our games are liked in regions such as Africa and Latin America. In those markets, most of the players are young, so they prefer to play on mobile. Our orientation is always mobile-first although, of course, our games are also very well played on desktop as well.
As a major industry event, SBC Summit offers a platform to discuss the latest in iGaming. What are some trends within the sector that you are seeing gain momentum?
I think that the major trend of the market, and that’s why Galaxsys is a star, is the shift from slots to non-traditional. This is something that we envisioned already two or three years ago, and it’s now happening. It’s happening slowly, and slots still represent most of the market, but we see a steady growth of non-traditional gaming and Galaxsys is doubling every few months.
We see a very high growth in our sector, and that’s why we innovate. I think that this growing interest in non-traditional gaming is the major trend in iGaming today. It started a few years ago, but it is today that we see its full potential.
We have just entered the last quarter of the year. What has 2024 been like thus far for the company? And what does the future look like for Galaxsys?
In sales, you don’t wait until the end of the year to forecast your growth. We are at the start of October, and Christmas is around the corner. What we will try to do is to finish all the projects that we started in 2024.
This year has been very productive. We signed with the major and tier-one operators. We have Entain, Kaizen, 888, and Betsson… We are signing others as well, and we are with the major aggregators in the market, so operators who are looking to have our games and don’t have the resources to integrate directly can always find an aggregator that has our games. We just integrated into SOFTSWISS, but we also have IGT, Relax, and Aristocrat…
What this means is that you can find our games very easily. And these titles are adapted to all the markets. There’s also that big variety and innovation that I mentioned before. For these reasons, 2025 is looking really good for Galaxsys.
Original article: https://www.yogonet.com/international/noticias/2024/10/03/80703-yogonet-interview-at-sbc-lisbon-how-galaxsys-is-expanding-its-gaming-portfolio
