SBC Summit Lisbon, the global gaming industry summit that took place from September 24-26 at the Feira Internacional in the Portuguese capital, brought together more than 25,000 delegates, 450 speakers, and over 600 exhibitors from around the world.
Industry professionals agreed that this year’s edition, the first to be held in Lisbon after its relocation from Barcelona, was one of the most outstanding events in the iGaming industry. 1spin4win, a casino games provider, was present to showcase its range of online casino titles.
Yogonet spoke with Jaime Carvajal, Senior Sales Manager of the company, to learn more not only about 1spin4win’s participation in the trade show but also about the content it offers, the focus on user experience, and product customization.
What balance can you give us about SBC Summit 2024? Did it exceed your expectations?
I think it was in line with them. We had many expectations that have been fulfilled. Some of them were exceeded, especially in the volume of the event. It has been an extremely large event.
The organization has been good. The location is excellent. I think this is an area of Lisbon that is very suitable for these events, which makes it very comfortable. We are very satisfied.
What can you tell us about the meetings you have had? What were the main inquiries you have received?
It is a very global event, but I think it has taken a lot of reference in Latin America, and it has been a very good instrument to reach key partners in the market.
Wrapping up SBC Summit 2024 with gratitude! 💫 Thank you to all 1spin4win’s amazing partners, both new and future ones, for sharing your time and insights.
We’re excited for what’s next! 📷 #1spin4win #SBC2024 #SBCLisbon #SBCSummit2024 pic.twitter.com/Vx3dKj6FyU
— 1spin4win (@1spin4win) October 1, 2024
Our content was current, is current, and will be very current because it is the classic slot. The question is always – “what are the most important markets?” One major thing is that we operate everywhere because whoever likes slots, likes from the classic to the modern slot. But in the classic slot, the player will always feel at home because it is the memory of the land-based casino that we manage to transmit excellently through our products.
And what would be the twist you give to classic slots?
I think it is a product that focuses a lot on the user’s experience with the game as such.
We are very focused on the product and on making that transfer from offline to online. We want to recreate in the best way the experience that our player has in the land-based casino. And that is particularly important considering that 99% of our players play on mobile devices, where seeing the slot as such is the most important thing, it’s what they are playing and what they want to see.
Do you see any major trend in terms of how the consumer is approaching online gaming?
I think that has to be addressed in several places. If we are talking about Africa, if we are talking about Latin America, more or less 80% of our players connect through their phones, and, in the vast majority, we are talking about 99%, they do it through a mobile device. Of that 99%, more or less 80% do it through Android devices. This is very important because it allows us to know more about our consumers, and that will be reflected in the content of the games.
Is this the first time that the company has participated in the SBC Summit?
Although there have been previous experiences, since we are very active in sending delegations to different global events, from Asia to Latin America, this is the first time we participated with a stand. And we wanted to do it in a very noticeable way, with good footage and a very tight organization.
Our marketing team is excellent, they have done a phenomenal job, starting from the stand to the gifts to keep our guests and partners happy, and to show the industry a little bit that we are there, that we exist, and that we are going to develop. This is the beginning of this more aggressive market penetration strategy.
We already have excellent results in Europe, mainly in Eastern Europe, where our results are quite remarkable. We have a portfolio of 122 games, which takes many suppliers eight years to achieve; we have done it in three to four years. We have a solid and balanced portfolio, with games with different themes. We are releasing more or less four games.
From the product point of view, we are mature, we are growing. From the market penetration point of view, we are just starting and the trade shows are a way to gain exposure, achieve a more exponential development, and focus our efforts on more aggressive growth.
In addition to the strong presence in Europe, you also mentioned Latin America earlier. Something that was echoed at SBC is the great interest in this market, mainly in Brazil. What can you tell us about the company’s presence in the region?
The region is undoubtedly very interesting. We are talking about more or less 400 million Internet users, a gigantic market. If we talk specifically about Brazil, it is a market of 200 million inhabitants. They love gambling, they love the whole lottery thing. So it’s no surprise that everybody wants to get in.
Regulation has created a lot of expectations because it is something that is being developed and finalized at the moment. That’s particularly important when it comes to choosing the right strategy to enter and penetrate the market because there are a lot of things that can come up along the way.
For 1spin4win, we are watching what’s going on. We are constantly monitoring the market. We already have very important partners with whom we are about to enter, but at the same time, we are preparing for the future, looking at how the issue of certification is going to be in order to start taking concrete steps, aligned with what is going to be the regulation and to be able to satisfy that market. It is a market that is very hungry for new things and it is a mature market – but one that continues to grow- despite the fact that the regulation is new.
We are now entering the last three months of the year. What can you tell us about the company’s plans for the coming months? Are there any specific plans you are looking forward to in the near future?
At the moment, we are seeing how the conversion from trade show to business is going to be. Additionally, we are bringing out different games, we are trying different aesthetics, trying to get a little closer to the consumer, and getting to know what their tastes are. We already have a couple of games with LatAm themes, where we are trying to involve a more Latin American aesthetic and we are going to customize them.
It’s really about understanding the consumer and creating a product that’s going to fit the consumer’s taste. That is something we are already starting to see in the industry. In the future, we are no longer going to talk about LatAm, because talking about LatAm is a bit of an abstract argument. We have to talk about Brazil, Ecuador, Peru, Colombia, Argentina, completely different countries, with different tastes and dynamics, with a different way of looking at the game.
I think that this will really mark which is the supplier that knows the market and which is the supplier that simply wants to bring foreign content. Practice shows that you have to get closer to the player, you have to adapt and adapt the product.
Original article: https://www.yogonet.com/international/noticias/2024/10/07/81170-1spin4win-34sbc-summit-was-the-beginning-of-a-more-aggressive-market-penetration-strategy-34
