Gambling facilities and casinos The Merkur Group and electronic table games developer Spintec have announced the formation of a long-term strategic partnership, “marking the beginning of a close and successful collaboration.”
Merkur and Spintec note that they aim to combine their “exceptional dedication to innovative and premium gaming experiences, and are sending a strong signal to the industry with this promising alliance.”
The companies, The Merkur Group and Spintec assert that they have built a significant reputation in global markets through innovative and high-quality gaming solutions. This new strategic partnership is set to further strengthen their positions. The collaboration is designed to leverage key synergies in the development and implementation of new outstanding products, thereby expanding both companies’ portfolios.
Additionally, the partnership aims to tap into new gaming markets, further enhancing the presence of both brands in the international gaming world. Expanding reach and capabilities in existing key markets is also a core goal of this strategic alliance.
“The Merkur Group is known to us as a trustworthy, reliable, and innovative gaming expert. Being able to benefit from the expertise of a globally successful gaming corporation is a great asset for us. By pooling our competencies, we will be able to further expand both companies’ market presence and gain additional competitive advantages across the value chain,” said Goran Miškulin, CEO of Spintec.
“We are excited about this significant step and are confident that the new partnership will drive further growth and enhance the value of both companies.”
Dominik Raasch, CEO of adp Merkur GmbH, the responsible subsidiary of the Merkur Group, also expressed enthusiasm about the strategic partnership: “Spintec is a true expert in its field and a tremendous addition to our product portfolio.
I am certain that this alliance will unlock promising synergies and drive the sustainable growth of both companies. Personally, and on behalf of the entire Merkur family, I look forward to this strengthened partnership with great optimism.”
Thomas Bone, CEO of Merkur Online Divisions
In related news, Merkur participated in the SBC Summit, which drew almost 25,000 attendees to the corridors of the Feira Internacional de Lisboa for three busy days of networking from September 24h to 26th. The global gaming giant showcased its varied portfolio of solutions to an eager audience, from payment novelties to iGaming titles and terminals.
In an exclusive interview with Yogonet, Thomas Bone, CEO of Merkur Online Divisions (B2B), spoke about the latest novelties in Merkur’s portfolio, the potential of omnichannel gaming, and why iGaming is turning social.
Speaking about the synergies between the retail and iGaming arms of the group, Bade said: “That’s the reason why we invented our omnichannel machines. Nowadays, if you see the requirements in highly regulated markets, it becomes so difficult to become efficient and to still achieve and maintain good margins.
True omnichannel approaches are one of the most promising ways of still ensuring your margins, so that’s why we invented, within Merkur eSOLUTIONS, these terminals that bridge the gap between the traditional retail world and the online world.”
Original article: https://www.yogonet.com/international/noticias/2024/10/09/81363-merkur-partners-with-spintec-to-develop-new-products-expand-reach-strengthen-positions
