SiGMA Europe announced that it is expanding its floor plan with an additional 15,000 square meters of exhibition space indoors as well as outdoors “in response to overwhelming demand from the international gaming community.”
Being held for the second time at the Malta Maritime Hub (MMH), the entire venue spans 45,000 square meters, with ample quiet spaces and seating areas for uninterrupted meetings, says SiGMA. The new expo size is expected to still allow attendees to walk the floor comfortably several times per day.
The event closes SiGMA’s 2024 calendar of events this November, 11th to 14th, with a celebration of SiGMA’s milestone 10-year anniversary.
Breaking records with 27,000 delegates
SiGMA Europe’s expansion “reflects its impressive growth in recent years and is a significant increase on last year’s numbers,” said its organizers. The 2024 edition is projected to welcome 27,000 delegates, another record-breaking number.
“From high-level executives to entrepreneurs and regulators, the event continues to attract top-tier decision-makers, solidifying Malta as a natural home for iGaming companies,” adds SiGMA.
Increased footprint: Showcasing 1,000 sponsors and exhibitors
The newly expanded floor plan will feature increased space for exhibitors, accommodating 1,000 sponsors and exhibitors under its cathedral-height ceilings—”a new record for the SiGMA Europe event.” Bringing an additional 4,000 square meters of space marks a significant milestone in the growth of the conference.
SiGMA says that attendees can expect to meet well-respected brands, including BetConstruct, 1xBet, 22Bet, PIN-UP Partners and PIN-UP Global, MelBet, SmartSoft Gaming, GROWE Partners, GR8 Tech, Payment Center, Vavada, 7 stars partners, Softswiss, BGaming, evoke, Soft2Bet, and more.
An expanded arena for networking
With the addition of the fourth Shed, SiGMA says that its latest Europe iteration is creating more opportunities for networking and interaction than ever before. The larger venue will provide ample room for attendees to connect, collaborate, and exchange ideas across multiple industries, including a vast outdoor area.
“New lounges and meeting spaces will allow for meaningful conversations and partnerships, catering to the needs of a diverse array of iGaming professionals, from CEOs and affiliates to investors and startups,” it adds.
A double-decker space above the registration tunnel will feature a relaxing chill-out zone, while a VIP lounge caters to investors and VCs. Additional highlight features include a brand-new floor, new doors for a streamlined entrance, and a huge custom-built food court, which features a brand-new eco-design.
“We’ve reached out to some of the top names in the catering business to ensure there are choices for everyone. From healthy choices to sinful temptations, expect to find everything from innovative vegan and vegetarian eateries to culturally inclusive options such as kosher and halal, as well as internationally inspired cuisines amongst the 14 food booths and food trucks. Brands on board include the likes of Oakberry, Tuk Tuk, Yoshi Sushi, Bacchus, and Kebab Factory,” SiGMA informs.
Why Malta?
Malta has long been recognized as a natural home for iGaming companies, thanks to its robust regulatory framework, business-friendly environment, and thriving tech ecosystem – earning the island nation a place on the map. “There’s a unique ‘Friends before business’ approach embedded in the way we facilitate connections, which fosters genuine relationships before deals are made,” SiGMA states.
The events company asserts that exhibitors consistently rate SiGMA as the “event generating the most business.” As the global iGaming industry continues to expand, SiGMA Europe is “leading the charge, bringing together innovators, regulators, and thought leaders from around the globe. Join the action and be part of the future of iGaming at SiGMA Europe 2024,” it adds.
SiGMA’s summits will return in 2025 with 7 key events. The SiGMA Roadshow explores emerging markets across Asia, Europe, Africa, the UAE, and the Americas, including the newest launch for South Asia – Sri Lanka.
Original article: https://www.yogonet.com/international/noticias/2024/10/15/81909-sigma-europe-expands-floor-plan-for-2024-edition-launches-fourth-shed-by-popular-demand