Musselburgh Racecourse has confirmed that Virgin Bet will return as the title sponsor for two of its flagship events in 2025—New Year’s Day and Easter Saturday Racedays. These two events, integral to Musselburgh’s “Sensational 6” lineup of racedays, are expected to draw thousands of fans.
Scheduled for January 1, the New Year’s Day Raceday annually attracts over 6,000 spectators and will feature marquee races like the £40,000 ($51,913) Auld Reekie Handicap Chase and the £30,000 ($38,935) Hogmaneigh Hurdle. This event, featuring a program worth over £100,000, consistently sells out, making it a staple for racing enthusiasts across Scotland.
Later in the season, Virgin Bet will also headline the Easter Saturday Raceday on April 19, which includes the £100,000 ($129,783) Queen’s Cup and the Scottish Sprint Cup, regarded as one of the fastest races in the country.
The sponsorship from Virgin Bet will also see the involvement of LiveScore Bet, a brand under the LiveScore Group umbrella. In addition, the partnership will integrate WalkSafe, Virgin Bet’s Personal Safety Partner, into the event experience.
WalkSafe’s app, WalkSafe+, which launched in 2020, provides users with tools to map the safest routes and plan their journeys. Through this collaboration, attendees at both Virgin Bet-sponsored events will have access to safety information from WalkSafe.
Dominic Vye, Marketing Director at Virgin Bet, said: “We are thrilled to continue our longstanding partnership with Musselburgh Racecourse as the headline sponsor for both the Easter Saturday Raceday and New Year’s Day Raceday. Supporting these key events in the Scottish racing calendar aligns perfectly with our commitment to delivering an unparalleled sports betting experience.
“We are excited to contribute to the excitement and tradition that both the Easter Saturday and New Year’s Day Racedays bring. This year, for the first time, we have partnered with WalkSafe as part of our ‘Good Bet’ brand propositioning, and plan to give racegoers the knowledge and tools to ensure they can travel home from a racing venue safely.”
Sarah Montgomery, Commercial and Operations Director at Musselburgh, added: “We are delighted to continue our longstanding partnership with Virgin Bet and LiveScore Bet at Musselburgh Racecourse and look forward to hosting another fantastic edition of the Virgin Bet Easter Saturday, as well as New Year’s Day Raceday in partnership with Virgin Bet, two highlights of our ‘Sensational 6’ racedays.
“We’re also thrilled to have Virgin Bet’s Personal Safety Partner WalkSafe integrated as part of their sponsorships with us. The experience and safety for all spectators at our racecourses is a priority, so it’s fantastic to see this as part of Virgin Bet’s ‘A Good Bet’ initiatives, which aims to create a more inclusive and welcoming environment for all.”
Tickets are available through the racecourse’s website, with early booking discounts available for a limited time.
Original article: https://www.yogonet.com/international/noticias/2024/10/28/83125-virgin-bet-returns-as-title-sponsor-for-musselburghs-new-years-and-easter-racedays
