SOFTSWISS announced that Affilka, its iGaming affiliate management platform, has introduced a new Geo-Distributed Redirect feature that helps operators improve engagement and conversion rates by reducing user redirect times. “The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location,” the software supplier said.
This geo-optimized infrastructure minimizes redirect times, thus increasing successful website visits from referral links, SOFTSWISS announced. The feature is designed for seamless scalability across multiple regions and enhances performance globally.
The company further informed that with the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. “At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market,” a press release says.
As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally, SOFTSWISS highlighted as some of its main features. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shared: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team will be sharing details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
Also as of late, SOFTSWISS reported this month robust growth in Q3 2024 for its Game Aggregator and Jackpot Aggregator solutions, with substantial gains in market share, client engagement, and platform expansion.
The SOFTSWISS Game Aggregator, which houses a vast iGaming content portfolio, has expanded to feature over 23,500 games from more than 280 game providers. In Q3 2024, the solution connected over 1,200 casino brands, marking a 43% increase compared to last year.
