iGaming solutions provider SOFTSWISS revealed that its esports vertical has experienced substantial growth in Q3 2024, doubling turnover compared to the previous quarter. The average bet on cybersports increased by 17.6% quarter-on-quarter.
According to the Q3 2024 report shared by SOFTSWISS Sportsbook, the top five sports by Gross Gaming Revenue (GGR) remain consistent: Football, Tennis, Basketball, Table Tennis, and eFootball. For the second consecutive quarter, eFootball has outperformed Counter-Strike 2, indicating a shifting interest within the esports sector. Nevertheless, football continues to dominate, contributing nearly half of the total GGR.
The average live bet grew by 10% quarter-on-quarter, a positive development for operators as live bets hold 78.6% of turnover. “The SOFTSWISS Sportsbook team is actively enhancing the live betting experience, aiming to capitalize on this trend and provide operators with even greater revenue opportunities,” the company noted.
The average bet grew by 9.7% quarter-on-quarter in Q3 2024, and the number of bets increased by 18.7%. GGR saw a modest growth of 1.5% quarter-on-quarter. “Despite the large number of projects launched for the UEFA Euro 2024, month-on-month statistics show that with the right promotional strategies, projects continue to operate successfully even after such massive events,” SOFTSWISS said.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, added: “Aligning a launch with a major sporting event can be a successful strategy, but football is not the only sport that can be leveraged in this way. The growth of cyber sports presents new opportunities; for specialized projects targeting specific audiences, esports events can also serve as an effective starting point.
“We continuously focus on product growth and development, enhancing features and user experience to drive further engagement and profitability for our partners.”
The SOFTSWISS Sportsbook is expanding its global presence, the provider announced. Its product team is on track to secure certification in Brazil, which will be conducted by an authorized testing laboratory.
Furthermore, for the South African market, the SOFTSWISS Sportsbook has recently integrated a Horse Racing Module. This addition offers operators new business opportunities by covering over 2,400 international and local races monthly. The solution engages players with race cards, silks, and multiple bet types while providing operators with unique skins and configurations to align with various brand identities.
The SOFTSWISS team is also working on The iGaming Trends Report 2025, which offers a deep dive into key industry developments based on over 50,000 media headlines and insights from industry experts. Covering areas like regulation, marketing, technology, and business growth, this report provides a data-driven perspective on the trends shaping the upcoming year. The SOFTSWISS team shared the possibility of joining the waiting list. All SOFTSWISS products will be showcased at the company’s final major industry event for the year, SiGMA Europe, at stand 2145.
Original article: https://www.yogonet.com/international/noticias/2024/11/05/84205-softswiss-sportsbook-doubles-esports-turnover-in-q3-2024
