With the year coming to an end, companies around the globe are preparing for the year 2025, and industry events are a key aspect of this. In the following article, SBC analyzes the perks of attending the upcoming SBC Summit Rio event, set to take place on February 25 – 27.
Why do people attend industry events?
Some are there to dive deeper into their specialty, others to make a splash for their start-up, and a few might just want to hit up a good afterparty (hey, no shame in that).
But let’s cut to the chase—if you’re not thinking about lead generation, you’re probably missing the point.
SBC Summit Rio will be back in February; this time at the iconic Riocentro in Rio De Janeiro, expecting 15,000 industry insiders for three days of networking, knowledge-sharing, and business deals.
It’s where you want to be seen if you’re serious about making moves in Brazil.
In this blog, we’re breaking down exactly how SBC Summit Rio can become your lead-generation playground. Whether you choose to sponsor, exhibit, or just attend to soak it all in, SBC Summit Rio will be your stage to build the connections that matter and show the market you mean business.
Exhibit to secure prime exposure and leads at SBC Summit Rio
SBC Summit Rio’s show floor is an “arena” where 400 brands get to show their latest products to an audience of 15,000 industry movers and shakers.
Your brand gets to be positioned alongside the top operators, affiliates, payment solutions, game providers, and other suppliers from every corner of the industry. This is prime exposure that puts you face-to-face with the people who matter.
Exhibiting at SBC Summit Rio is hands-down one of the most straightforward ways to pull in quality leads. You get face time with decision-makers, the chance to show off your latest products, and the opportunity to make your brand unforgettable to every attendee who passes by your booth.
Still wondering if exhibiting is worth it?
Let’s spell it out.
We’ve broken down exactly how showcasing your brand translates to serious business impact—from lead generation to the brand presence that puts you on the fast track to success.
Get your brand in front of the right people—All at once
SBC Summit Rio is a powerhouse gathering of the Brazilian industry’s key players. 6,000 operators, 1,500 affiliates, top suppliers, sports leagues, media heavyweights, and regulators all under one roof, ready to connect.
If you’re serious about building high-impact relationships, this is your audience. Here, the leads come right to you.
Your stage to showcase the next big thing
Getting attention in a crowded market is tough.
Exhibiting at SBC Summit Rio means you get your own platform to showcase your latest products to a prime audience—people who are actively seeking the next big thing in Brazil.
Whether you’re an operator looking to partner up with affiliates or a game provider revealing your latest release, this is your moment to make an impression that sticks.
Leads, leads, and more leads—On your terms
Your booth is your center for generating top-quality leads, and at SBC Summit Rio, you have total creative freedom.
Want to draw a crowd with interactive games or exclusive giveaways? Go for it.
Offering a free bar? That’s a guaranteed hit.
The more memorable your booth, the more powerful your leads. And SBC’s focus on quality audience ensures the industry’s biggest names will stop by.
Data that drives business—Right in your hands
Lead generation isn’t just about drawing people in; it’s about making those connections count.
Thanks to SBC’s badges with personalized QR codes, capturing data will be effortless.
Scan a visitor’s badge, and you’ve got their name, title, and company info ready to go.
Meaningful conversations that move the needle
Sure, some deals close post-event, but the real groundwork starts at your booth.
Your setup is a space for real, face-to-face connections. With seating and a welcoming layout, you can dive into personal conversations that go beyond elevator pitches—showcasing what your brand can do in a way that resonates. When it’s time to close a deal, your brand will be top of mind.
Bonus access: Bring your best team and VIP guests
With your booth, you get complimentary tickets for your team, so your best networkers can maximize every opportunity.
And with exclusive Expo-Only passes, you can invite top clients you want to impress. It’s all about bringing the right people to the right place to make big things happen for your business.
Ready to showcase your brand at SBC Summit Rio? Connect with our sales team here to secure your spot on the show floor.
Sponsorships that drive real impact
With two powerhouse summits (Affiliate Leaders Summit & Payment Expert Summit), a Casino & Sports Betting zone, numerous lounges and 70,000 square meters of exhibition space, SBC Summit Rio is a lead-generating playground for those who choose to sponsor.
Think sponsorship just means slapping your logo on a few banners? Think again.
At SBC Summit Rio, sponsorship means real influence.
It’s your chance to be a driving force in an industry-leading event in Brazil, to contribute to key conversations, and position your brand right at the center of the action.
Whether you go all-in as a Headline Sponsor, opt for a Premium Sponsor package, or choose another customized option, SBC Summit Rio offers the flexibility to tailor your investment to match your goals and pull in quality leads.
Here’s why our sponsorships are a game-changer:
Targeted exposure to key players
SBC Summit Rio brings in the who’s-who of the Brazilian market and beyond; the industry’s sharpest decision-makers, leaders, and power players.
By sponsoring this event, your brand isn’t just visible—it’s front and center for the exact audience you want to reach. Your message lands directly with the people who can actually impact your business.
Boosted brand visibility and serious credibility
Want to show what you’ve got? SBC Summit Rio gives you that chance.
This event is where the most respected brands active in Brazil or eyeing Brazil show up and stand out. Sponsorship means more than just a logo; it’s an endorsement of trust.
Your name becomes part of the SBC story, building interest and credibility with the audience you care to impress.
Digital exposure that lasts before, during, and after
Sponsorship doesn’t stop at the doors of the venue.
Your brand is featured in a comprehensive marketing mix—event blogs, newsletters, social media posts, emails, and prime placements on the event website.
It’s the kind of exposure that has your brand on every attendee’s radar long before they even set foot in Rio and a way to secure your brand’s place in the minds of industry leaders and decision-makers.
Direct interaction with decision-makers
Forget cold calls—this is where business happens face-to-face.
SBC Summit Rio’s exhibition floor is packed with prime networking lounges, bars, and dedicated meeting spaces. As a sponsor, you can own a piece of this prime real estate, giving your brand a high-traffic setting to interact with attendees.
A goldmine of data for easy lead generation
As a sponsor, you also get access to the event’s best lead-gen tools, including our QR badge scanning system.
Every time you talk to someone, you can instantly grab their name, title, company—everything you need in one quick scan and a warm pile of leads ready for follow-up.
Get on stage and lead the conversation
Sponsorship at SBC Summit Rio isn’t just a branding exercise—it can be a stage for your voice, your ideas, and your expertise.
This way, you’re not just another face in the crowd but a recognized thought leader. With opportunities to speak on panels, lead sessions, and engage in impactful discussions, you’re setting the tone and shaping the conversation around key industry issues.
Host the night and spark the connections
Sponsorship at SBC Summit Rio goes beyond the daylight hours—it’s an invitation to set the tone for high-energy, relationship-building networking events.
Imagine being the brand that welcomes everyone to an unforgettable networking experience. With three exclusive evening events that let you engage with attendees in a lively, relaxed setting, you get to be the brand that attendees associate with meaningful connections and memorable conversations.
If you would like to take advantage of our incredible sponsorship opportunities, you can contact a member of our team here.
Attending the event
Sure, sponsoring or exhibiting at SBC Summit Rio can put your brand front and center, but don’t underestimate the power of SIMPLY BEING THERE.
With a crowd of 15,000 industry professionals, 400 exhibitors and sponsors, and 250 speakers—including some of the biggest names in the industry, it’s a lead-generation goldmine.
You will be surrounded by key players, decision-makers, and innovators from Brazil and across the globe, so every handshake could be your next partnership and every conversation a potential deal.
So, whether you’re looking to scope out the competition, spot the latest trends, or simply fill your contacts list with high-quality leads, SBC Summit Rio offers potential for anyone who shows up.
A must-attend lead-gen opportunity for Brazil-focused professionals
With 15,000 professionals from every vertical imaginable, you’ll be rubbing shoulders with the who’s-who of gaming, sports betting, payments, and more.
Plus, the color-coded badge system means no guessing games—connecting with the right people has never been easier.
Networking on overdrive
If you’ve ever been to an SBC event, you know networking is a big deal here.
Think evening parties at top-notch venues that aren’t just casual meet-and-greets—they’re high-energy spaces where real connections happen. And with tons of daytime meet-ups thrown in, you’re practically surrounded by opportunities. If you leave without at least a few solid contacts, well… let’s just say you weren’t trying.
The exhibition floor: Where deals are born
For attendees, the exhibition floor at SBC Summit Rio is your prime opportunity to connect with the industry’s top brands and decision-makers—all in one place.
Forget the endless email chains and LinkedIn messages—here, you can shake hands, make eye contact, and build trust face-to-face. The power of showing up in person and making a memorable impression can’t be overstated.
Power up your knowledge (and leads) at the conference
With 250 speakers diving into the latest in sports betting, iGaming, payments, affiliation, and regulation, SBC Summit Rio’s conference lineup is like a crash course in what’s next.
The program is packed with insights that can help you create opportunities for your business. You’ll hear from industry leaders and get the lowdown on trends that are shaping the market, all of which can directly fuel your lead-gen game and keep your brand sharp and ahead of the curve.
Turn social media into your lead-gen tool
Don’t wait until you’re on the ground to start connecting—social media is your pre-event tool.
Show up on LinkedIn and Instagram and engage with posts and discussions ahead of time. Once you’re at the event, don’t forget to use the event hashtag #SBCSummitRio in your posts. It’s a quick way to spot who’s attending and make virtual intros that can lead to real-life conversations (and leads) during the event.
If you’re looking to attend SBC Summit Rio, take advantage of our limited-time ‘Early Bird’ ticket offer. This pass grants you access to all three days of the event, including the exhibition, conference, and networking events, for the discounted price of R$2000. Secure your ticket here.
Additionally, operators and affiliates can apply for a complimentary pass.
Final thoughts
No matter what brings you to SBC Summit Rio 2025, lead generation is always a top priority.
Whether you’re at your own booth or mingling at networking events, SBC Summit Rio has endless chances to connect with the right people and build a strong industry presence.
It’s a place to meet influential leaders, swap ideas, and make connections that could actually lead to big things for your business.
And as you dive into all those conversations, remember to pace yourself at the free bar—no one wants to be that person by the end of the night!
Original article: https://www.yogonet.com/international/noticias/2024/11/15/85417-ready-to-make-waves-in-brazil-sbc-summit-rio-is-your-ultimate-leadgen-playground
