Expanding its portfolio of promotional and engagement solutions, iGaming content provider BGaming has launched BGaming Loyalty, described as a new “comprehensive gamified ecosystem designed to enhance player engagement through several key features.”
To learn more about this program and how it helps operators keep players engaged over time, Yogonet held an exclusive interview with Evgeny Rush, Head of Product at BGaming. In the conversation, Rush also discusses the company’s other promotional tools and the opportunity Christmas presents for player engagement.
BGaming is launching a new tool, BGaming Loyalty, described as “a comprehensive gamified ecosystem designed to enhance player engagement.” What led the company to develop this new program?
We created BGaming Loyalty because we understand how tough it is for online casinos to keep players engaged over time, especially with so much competition in the industry. This tool is our way of helping both players and operators build stronger connections.
BGaming Loyalty gives players a fun and rewarding experience with personalized loyalty levels, real-time progress tracking, and unique rewards. It’s like giving them a reason to stay excited about their journey with us. Players feel appreciated and motivated, whether enjoying quick wins or aiming for long-term goals.
BGaming Loyalty comes with key features including Lobby, Drops & Challenges, and Loyalty. What are their key points, and how do they address the current needs of the gaming industry?
BGaming Loyalty addresses the iGaming industry’s demand for deeper player engagement by offering three key features that go beyond quick wins.
The Lobby serves as a personalized hub where players can easily explore BGaming’s games using filters or smart recommendations. It’s designed to make navigation seamless and encourage players to dive deeper into the gaming portfolio, creating a sense of familiarity and connection.
The Drops & Challenges feature brings dynamic campaigns and competitive activities. These challenges encourage players to participate actively, fostering community and adding fun beyond transactional rewards. Players enjoy the thrill of competition while feeling part of a shared experience.
At the core of BGaming Loyalty is its Loyalty system, rewarding players for consistent play and engagement. With real-time progress tracking and meaningful milestones, it motivates players to invest in their journey, focusing on long-term satisfaction rather than just immediate rewards.
In which ways does BGaming Loyalty leverage the concepts of machine learning and personalized recommendations to tailor the experience to the needs of the player?
BGaming Loyalty uses machine learning and personalized recommendations to make sure players get an experience that feels just right for them. We’re currently using machine learning in the Lobby to suggest games that match players’ tastes based on what they’ve played before.
Looking ahead, we’re planning to take it further. The system will analyze players’ behavior, preferences, and activity to create personalized profiles. This will help us fine-tune everything — rewards, promotions, and even the types of events offered — so they feel tailor-made for each player.
What’s really cool is that the system will keep learning and adapting. As players’ interests change, recommendations will stay relevant, making the experience more enjoyable over time.
What’s better than a player who plays? A player who stays!
Introducing BGaming Loyalty, our promo tool designed for retention, growth, and better business metrics. 📈
Ready to turn your players into a loyal community? 👉 Follow the link: https://t.co/bEo6s3nI8e pic.twitter.com/tkxF63ByTY
— BGaming Official (@BGamingO) November 19, 2024
Can you provide us some insights on how BGaming Rewards compares to other programs in the industry? What are some of the key takeaways in terms of retention rate, average revenue per user (ARPU), session length, etc?
BGaming Rewards stands out from other loyalty programs in the industry because it focuses on a mix of personalization, gamification, and flexible rewards. Instead of just offering short-term perks, it’s designed to build long-term connections with players.
One big difference is retention. With rewards that adapt to each player’s style and preferences, players stay engaged longer. They feel valued, which helps boost retention rates and creates a loyal player base.
It also impacts average revenue per user (ARPU). Features like loyalty levels, premium drop campaigns, and exclusive perks for high-level players encourage increased activity. Players are motivated to keep progressing and unlock unique rewards, which directly contribute to higher revenue.
Session length is another win. Real-time progress tracking and tiered rewards make players want to stay longer and achieve their next milestone. The system keeps them hooked, offering a richer, more engaging experience that benefits both players and operators.
Christmas is just around the corner, presenting a new opportunity for player engagement and introducing novelties. Can you tell us a bit about how BGaming approaches the season, especially in terms of its upcoming X-mas Drops Campaign?
At BGaming, we’re all about embracing the festive spirit during the holiday season and bringing that joy into the gaming experience. Our X-mas Drops Campaign is designed to offer something extra special for players over Christmas. This year, we’ve created two unique holiday promotions.
First, the Winter Drops Festival is free for everyone to join. With a fixed prize pool of €50,000, it’s a great way for players to enjoy the holiday fun without any additional costs. Players can take part and win seasonal prizes simply by participating.
Next, the Dynamic Frost Drops Festival offers a more engaging format with a progressive prize pool. For just €1, players can join in, with the prize pool starting at €80,000 and possibly growing to €150,000. This new approach is designed to deliver larger prizes and greater rewards, and it’s already showing fantastic results.
These campaigns are all about giving players something extra to enjoy while helping operators drive more activity and engagement during the holiday season.
Turning our attention to another tool within BGaming’s portfolio, what can you tell us about the B-Rush Challenges and its potential for player engagement and retention? What results have brands leveraging this marketing tool seen from their use?
B-Rush Challenges is a great tool for keeping players engaged and adding a competitive element to their gaming experience. This feature creates short-term tournament events where players can track their progress in real-time and compete for prizes, either against other players or influencers. It’s designed to encourage players to stay active and involved.
What makes B-Rush Challenges effective is its ability to drive player activity. It has a positive impact on key metrics like session length, average bet size, and total wager volume. By offering live, competitive events, players are encouraged to spend more time playing, which ultimately benefits operators.
We’re also working on making B-Rush even more customizable. Operators will soon be able to adjust challenges to focus on specific goals or metrics they want to improve. Plus, in the future, players will be able to create their own challenges and invite friends to join in. This will add a personal touch to the experience.
Overall, B-Rush Challenges helps maintain high player engagement and retention, creating a more interactive and rewarding experience for everyone.
Original article: https://www.yogonet.com/international/news/2024/12/03/87355–34bgaming-loyalty-addresses-the-igaming-industry-39s-demand-for-deeper-player-engagement-34
