Control F5 and Optimove have signed an alliance in which they will combine their marketing and CRM expertise to drive customer success. This strategic collaboration aims to create an environment in which the companies work together, strengthening their networks, joining forces, and expanding growth opportunities in the industry.
Under the partnership, Control F5, recognized for its work in digital marketing for the gaming and betting sector, and Optimove, a specialist in CRM for iGaming, will offer more effective and customized solutions. The synergy between the two companies will allow Control F5 to use Optimove’s advanced tools to create more targeted marketing campaigns, while Optimove will benefit from Control F5’s expertise in customer acquisition.
Natalia Nogues, Director of Control F5, expressed her enthusiasm for the new partnership: “We are delighted with the partnership between Control and Optimove. Joining forces will expand our reach and also enable our customers to enjoy richer and more personalized marketing experiences. Together, we will redefine the possibilities in Brazil’s iGaming sector.”
Pini Yakuel, CEO of Optimove, also shared his vision: “Control F5 is a proven leader in helping Brazilian iGaming companies achieve operational excellence, seamless integration, and exceptional performance. By joining forces, we empower local operators through our marketing CRM platform, enabling relevant, real-time player engagement. Together, we will help operators realize significant gains in player loyalty and invested value, ensuring long-term success.”
With solutions that enable the automation of personalized campaigns in real time, Optimove uses behavioral data and artificial intelligence to maximize player engagement. Through its tools, operators can create highly segmented and relevant experiences, ensuring that each player receives the right message at the right time.
Control F5 acts as a solution center, offering a variety of customized services ranging from marketing strategies to compliance, technology consulting, and other services.
With a strong specialization in online gambling, the company helps clients achieve significant results through data-driven approaches and expertise in the Brazilian market. Its commitment to quality and innovation ensures that clients’ operations are optimized for success in the country’s competitive market.
Original article: https://www.yogonet.com/international/news/2024/12/03/87357-control-f5-and-optimove-announce-partnership-targeting-igaming-market
