Bazoom describes its mission as a simple one: to make link-building easy, effective, and accessible for every company. Whether a local business, a rising startup, or a global enterprise, Bazoom provides a set of tools to support an organization’s SEO strategy, while offering 24/7 support and intelligent recommendations to help its partners build a stronger link profile.
The company’s marketplace allows users to intuitively manage projects, orders, and invoices, scaling their link-building efforts to their preferred level. Bazoom’s custom-built platform is designed specifically for link builders, with one goal in mind — “to make link building hassle-free.”
“We help businesses achieve higher and better organic search results on Google and drive more organic visitors to their respective websites. In short, we help them achieve a bigger online presence,” Kristoffer Krog, Head of Global Partnerships, tells Yogonet in an exclusive interview.
For Krog, what sets Bazoom apart is its “unique take” on the link-building industry by offering a transparent marketplace and state-of-the-art experience, all handled in a self-built platform software that prioritizes ease of use over an unnecessarily complex user experience.
“By working with high-tier publishers, Bazoom provides a quality product that includes audits, strategies, and content creation – basically everything needed to succeed with link building,” he adds. “This gives the clients a workflow that builds on trust, sparring, and recommendations from the experienced team behind Bazoom.”
Bazoom’s path to global expansion
Hailing from Denmark and starting in Aarhus, Bazoom now powers the link-building SEO strategy of iGaming and crypto projects all across the world.
As demand grew, so did Bazoom. Today, the company operates from offices in locations including Málaga, Malta, Miami, Copenhagen, and Aarhus, with a team of over 80 professionals. This global reach means Bazoom can support clients anywhere, offering 24/7 support to partners.
While expansion hasn’t been exempt from challenges, needing to adapt to new languages, regulations, and cultures, Bazoom has successfully learned how to scale and adapt its operations to make this journey as smooth as possible.
“When going global, there’s always a challenge adapting to the new markets in terms of cultural, financial, and industrial differences. However, by using the knowledge acquired in Denmark, Bazoom has succeeded in its new GEOs backed by the plug-and-play style that the software product offers,” Krog explains.
Bazoom’s approach to expansion could be described as conquering market to market, one step at a time. The journey started in Denmark and Scandinavia, but eventually, the SEO expert recognized that the iGaming industry offered plenty of potential outside of Europe, with global markets proving an interesting opportunity for Bazoom’s services.
With this in mind, Bazoom has been no stranger to mergers and acquisitions. In the case of the Latin American market, Bazoom acquired an Argentinian media company that helped it secure its position in the region. Soon after, it opened an office in Miami, to help it in its expansion journey into the high-growth U.S. market.
With a wide network of offices, clients, and employees all over the world, working locally to ensure a tailored experience in each respective country, Bazoom has become an appealing target for acquisitions itself.
Proof of this is that the company has been recently acquired by Norwegian capital fund Hawk Infinity, which Krog says underlines the value and influence Bazoom has in the world of digital marketing and especially within Search Engine Optimization.
Another key component of this global expansion roadmap has been the company’s participation in major gambling industry events across the world, from the SBC Summit in Lisbon to Las Vegas’ G2E and Malta’s SiGMA Europe. These shows have opened a variety of new opportunities for the company, from exploring potential partnerships and reinforcing existing ones to learning more about the needs of each individual market.
“The reason behind Bazoom being present at events and conferences around the world is to meet face-to-face with prospects and clients and, in general, meet people from the industry and grow our network,” Krog says. “We like to work with people that we also want to share quality time with. Being present at these events helps us with that, along with enjoying the festivities that come with it.”
Delivering the perfect SEO strategy
Bazoom’s growing relevance in the SEO and link-building spaces hasn’t gone unnoticed. Proof of this is that last month, on November 11, the SiGMA Europe B2B Awards crowned Bazoom as the Best Marketing Solution 2024, highlighting its commitment to excellence in digital marketing and underscoring the increasing importance of effective SEO strategies in today’s competitive online landscape.
SiGMA recognized Bazoom for its outstanding contributions to the field of digital marketing, particularly in crafting successful advertising campaigns and driving player acquisition for online gambling operators. The company has not only demonstrated remarkable effectiveness in these areas but has also set new standards for innovation within the gaming industry, showcasing a unique approach that pushes the boundaries of traditional marketing practices, SiGMA said.
But what makes Bazoom’s approach to marketing unique from the competition? For Krog, one of the keys is adapting to the needs of each partner. “Whenever Bazoom onboards new clients in the industry, we offer a uniquely tailored strategy towards that specific organization,” he explains.
As Bazoom continues to establish itself as a go-to provider in the industry, it continually embraces opportunities for global expansion growth, and innovation. However, despite growing in scale, the company still treats each client with the dedication they deserve, understanding that their needs are always unique.
For that reason, the company brings to the table a strategy team that helps with a deep dive into the client’s website, recommendations, and best practices to achieve the results they want. “This service is fully customizable as no client is the same, depending on topics, keywords, and the general approach that each individual client seeks,” the expert concludes.
