SOFTSWISS has announced that its affiliate marketing management platform, Affilka by SOFTSWISS, will participate in the upcoming iGB Affiliate show presenting new features. iGB Affiliate 2025 will take place in Spain on 21-22 January at Fira Gran Via Barcelona. The event will host over 200 companies and more than 8,000 attendees from around the world.
Participating with a stand for the second year in a row, Affilka by SOFTSWISS is going to present new features and share 2024 year’s results. The platform currently powers over 410 brands, with more than 40 new additions in Q3 2024 alone. Since the beginning of the year, Affilka has welcomed over a hundred new brands.
The number of new affiliate accounts registered on the platform increased by 39.6% during the first three quarters of 2024 compared to the same period of the previous year. Additionally, new player registrations grew by 62.7%, and the number of unique clicks on referral links increased by 8.9% during the same timeframe.
The growing metrics show the popularity of affiliate marketing in elevating iGaming projects, says SOFTSWISS. According to the recent iGaming Trends 2025 Report, affiliate marketing, along with SEO enhancement, paid advertising, and collaborations with influencers, remains one of the key tools for marketing promotion.
Affilka by SOFTSWISS recently introduced a new Geo-Distributed Redirect feature that reduces redirect times by 2.5 to 5 times. With tests showing a time drop from 1.5 seconds to 300–500 milliseconds, this improvement boosts site traffic by 3.5% to 7%, increasing registrations and deposits. It also enhances reliability and fault tolerance and ensures seamless traffic rerouting during disruptions.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarised: “We acknowledge the essential role of affiliate marketing for promoting iGaming projects in a rapidly evolving landscape. The new feature is a game changer, addressing the common issue of players leaving sites due to lag.
“By drastically reducing latency, the Geo-Distributed Redirect feature ensures seamless navigation and maximizes user engagement. Come to our stand at iGB Affiliate to learn more and share your ideas.”
Current and potential clients can book a meeting with the Affilka by SOFTSWISS team at stand C10 here.
In other recent news, SOFTSWISS has invited operators to join the current Prime Network Jackpot, which began with an initial prize pool of over 1,000,000 euros ($1.05 million). The base amount is ten times larger than the starting pool of the first Prime Network Jackpot launched in October 2023.
Operators can join the current Prime Network Jackpot at any time before the drop. The prize pool will continue to grow as more participating casinos contribute to it. Ultimately, one lucky winner from a single casino will claim the grand prize of over 1,000,000 euros.
Original article: https://www.yogonet.com/international/news/2024/12/17/88784-affilka-by-softswiss-to-present-new-features-at-igb-affiliate-in-spain
