SBC’s second edition of the SBC Summit Rio will introduce the Affiliate Leaders Summit, a strategic platform connecting affiliates and operators with key market opportunities in Brazil.
“This addition will help the relevant stakeholders navigate Brazil’s evolving regulations, unique player behaviors, and regional marketing preferences,” SBC announced in a press release.
Rasmus Sojmark, CEO and Founder of SBC, commented: “Affiliates are a cornerstone of our industry, proving critical for operators seeking successful entry into new markets. With this in mind, introducing the Affiliate Leaders Summit to SBC Summit Rio was essential.
“By providing a dedicated platform for collaboration between operators and affiliates, as well as the opportunity to peer into the latest affiliate strategies that can help shape up the Brazilian market landscape, the Affiliate Leaders Summit will equip delegates with the knowledge they need to flourish in Brazil.”
Set for 25–27 February 2025 at the Riocentro in Rio de Janeiro, the upcoming SBC Summit Rio will bring together 15,000 delegates—6,000 operators currently active in or targeting the Brazilian market and 1,500 affiliates to aid with market penetration and traffic acquisition efforts.
The summit will feature a dedicated exhibition floor and an in-depth educational program, highlighting the most pressing topics impacting the Brazilian affiliation landscape.
On the exhibition floor, attendees will have the opportunity to explore partnership opportunities with operators and affiliates including BetterCollective, Bet365, Blaze, Bwise Media, Casa de Apostas, Clever Advertising, Esportes da Sorte, KeyAffiliates, Oddscanner, Rivalo, and Superbet Brazil.
On the conference side, delegates can look forward to in-depth discussions on navigating compliance in the newly regulated market, crafting region-specific marketing campaigns, designing localized SEO strategies, and executing impactful marketing initiatives while maintaining ethical standards.
The panel titled ‘Your Traffic’s Journey – Beyond Traditional Models’ will explore the importance of understanding and evaluating traffic sources, particularly in markets like Brazil, which utilizes platforms like WhatsApp.
Featuring experts Yuri Campos (Head of Growth and Media, Samba Digital), João Sobreira (Co-founder, Tipspace), Bruno Barroso (CEO, BetPass), Idomar Filho (CMO, BetFive) and moderator Julyana Simoes (Panregional Sales Director, Futbol Sites), the panel will address the challenges of evaluating traffic value, identifying key monetization metrics, and ensuring compliance with evolving regulatory frameworks.
The session ‘Master Localized Marketing and CRM for a Winning Entry’ will feature marketing experts João Alves (Marketing Director, Nossabet), Thamillin Valery Klen (CEO, Maior Apostas), Tarcio Santos (Marketing Manager, Adsterra Brasil), Muriel Le Senechal (Solutions Consultant, Fast Track) and moderator Marcos Santos (Co-Founder, e-Traffic).
It will explore strategies for leveraging targeted, localized messaging and cultural adaptation to attract and convert users effectively. The discussion will also cover evolving communication strategies, emerging market trends, and innovative CRM approaches that are shaping the future of customer engagement.
The panel titled ‘Glitz, Glam, and Game Plans: Picking the Right Face for Your Brand’ will explore the influence of streamers, celebrities, and social media stars on brand promotion. Featuring experts Anastasia Zaichko (Chief Marketing Officer, Famesters), Luiz Felippe Correia de Almeida (CEO, Smart Social Brazil), and Luis Soares (Head of Business Development, KR3W), the session will reflect on past ambassador success stories to uncover how operators and affiliates can identify the perfect brand ambassadors.
In addition to the ‘Affiliate Leaders Summit‘ conference sessions, attendees will have the opportunity to expand their knowledge of the Brazilian market through dedicated tracks covering casino & sports betting, regulatory & compliance, payments, tech innovations, and player protection.
Secure your spot at the upcoming SBC Summit Rio with the ‘Early Bird Special‘, granting access to all three core days of the event, including the exhibition floor, conference content, and evening networking parties for the discounted price of R$2000.
Additionally, operators and affiliates can apply for free passes to the event. If you are an operator, you can apply for a free pass here, if you are an affiliate, you can apply for a free pass here.
Original article: https://www.yogonet.com/international/news/2024/12/20/89231-sbc-summit-rio-39s-second-edition-to-introduce-affiliate-leaders-summit
